Event technology industry veteran joins G2Planet to help corporate event marketing organizations transform how they run their ‘business of event marketing’

Minneapolis, MN. August 12, 2026. G2Planet, the developer of EventCENTRAL, an enterprise platform designed to help corporate event marketing organizations better manage, connect and maximize the value of their event programs, today announced the appointment of Demian Vincenty as Vice President of Strategic Accounts & Growth.

The newly created leadership role reflects G2Planet’s continued investment in bringing EventCENTRAL to corporate event marketing organizations seeking a more connected, measurable and strategic approach to managing their event programs. 

Vincenty brings extensive experience in the event technology industry and has worked with some of the world’s leading enterprise organizations, including SAP, ServiceNow, AWS and Workday, supporting complex event technology implementations and helping clients leverage technology to improve their event programs.

Prior to joining G2Planet, Vincenty served as Senior Client Success Manager at RainFocus, where he worked closely with enterprise customers and their event technology programs.

In his new role at G2Planet, Vincenty will lead strategic accounts and growth initiatives. His responsibilities will include expanding awareness of the EventCENTRAL platform among enterprise event marketing leaders, developing strategic customer relationships, and helping prospective customers identify opportunities to improve the way their organizations operate and quantify value from their event portfolios.

“Demian brings a rare combination of enterprise event technology experience, customer relationship expertise, and a deep understanding of the challenges faced by today’s corporate event marketing organizations,” said Mark Granovsky, CEO of G2Planet. “His experience working with organizations such as SAP, ServiceNow, AWS and Workday gives him a unique perspective on what it takes to connect events, people, data and business objectives in a cohesive fabric that enables new insights and time savings productivity. We are beyond excited to have him join G2Planet and help our customers discover what is possible with EventCENTRAL.”

Helping Event Marketing Organizations Create a More Valuable Business Operation

The addition of Vincenty comes as corporate event marketing organizations face increasing pressure to demonstrate the business value of their event investments while managing increasingly complex portfolios of conferences, trade shows, hosted events, field marketing programs, internal events, and other experiences.

EventCENTRAL was created to address this challenge by providing a centralized technology platform through which organizations can manage their event portfolios and connect the people, processes, data, and activities associated with those events.

Rather than treating every event as an individual activity, EventCENTRAL is designed to help organizations establish a more consistent operating model across their event programs, increase visibility across events, instill governance, better understand attendee and customer engagement, and ultimately make events more valuable to the organization.

"Event technology has evolved significantly, but many organizations are still managing their event programs through a collection of disconnected systems, processes, and data," said Demian Vincenty, Vice President of Strategic Accounts & Growth at G2Planet. "EventCENTRAL takes a fundamentally different approach by connecting the broader event ecosystem and giving event marketing leaders greater visibility into their entire program. I'm excited to help organizations explore how this approach can improve their operations and create more value from the events they are already investing in."

Through his new role, Vincenty will work directly with corporate event marketing leaders to understand their current operating environments, demonstrate the capabilities of EventCENTRAL, and identify opportunities to help organizations modernize and optimize their event operations and create greater strategic value from their event portfolios.

About G2Planet

G2Planet is a technology company focused on helping corporate event marketing organizations operate their event programs more strategically. Its EventCENTRAL platform brings together the technology, data, and processes needed to manage and understand events across an organization's event portfolio. EventCENTRAL is designed to help organizations improve operational efficiency, increase visibility across events, strengthen attendee engagement, and create greater measurable value from their event investments.