G2Planet — Event Types

Description: The most complex and risk-filled event structure there is. A combination of seminar, trade show, and entertainment gala all in one package. Involves customers, prospects, speakers, vendors, sponsors, booth workers, show staff, offsite activities and VIPs.

Description: An industry conference without the educational track where logistics, facilities and people management take center stage. Millions of dollars worth of assets seamlessly sharing the show floor with attendees from across the globe.

Description: A safe, welcoming place where educators and students actively share experiences and exchange ideas. Agendas are tight, and there is a lot to accomplish in a limited amount of time—so planning and execution must be perfect.

Description: The definition of a global event, catering to both large onsite groups and worldwide virtual attendee bases. Expectations for interactivity and two-way communication are high, everyone needs to be engaged, and the executive team has to be represented well.

Description: There can be no hiccups in planning for an SKO. There is a lot to get done in a very short period of time—and more importantly, there is revenue on the line. In person attendees and presenters must be provided the same experience as virtual ones.

Description: This type of event could make or break an organization’s entire year. Product rollouts need to be crisp and well-organized, feedback should be collected, and interested parties must immediately be directed to sales and marketing personnel for followup.