DEEP Whitepaper 1 - The Role of the Ecosystem. Read about integrating your event management software with the rest of your marketing stack to combine data and ensure that your event marketing fits seamlessly with your organization's larger strategy.
DEEP Whitepaper 2 - Platforms for Proprietary Events. A discussion of platforms vs. products for event management. Highlights the benefits of flexibility in event technology, and the necessary functionally for an event to run smoothly.
DEEP Whitepaper 3 - Driving Success With Data. An evaluation of the different software platforms available to manage automotive events. Disucsses criteria that constitutes good software, and how well different vendors meet those criteria.
The Business of Events - Unleash the strategic value of you events by making them a central part of collecting data and directing your marketing strategy.
Deep Whitepaper 4 - Events, Email and AnEvents, Email and Beyond - Takes an in-depth look at best practices in event and email marketing and how to expertly adapt them to your enterprise. The final whitepaper in the DEEP Series.
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