DEEP Whitepaper 1 - The Role of the Ecosystem. Read about integrating your event management software with the rest of your marketing stack to combine data and ensure that your event marketing fits seamlessly with your organization's larger strategy.
DEEP Whitepaper 2 - Platforms for Proprietary Events. A discussion of platforms vs. products for event management. Highlights the benefits of flexibility in event technology, and the necessary functionally for an event to run smoothly.
EventMAX Case Study - Connecting Sales to Event Marketing. An example of how one of our clients is using data to maximize their ROI on each event.
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