The Art and Data Science of Events

Data Science is the “must-have” stuff for managing today’s Fortune-class enterprise. Today, few decisions are made in finance, sales or marketing without data-backed evidence to justify investments and measure performance.

G2Planet has pioneered the use of data science to plan, conduct and measure live events across the enterprise. Today we are the “geeks of the galaxy” when Cisco, Intel and Citrix set their OKRs (Objectives and Key Results) and focus teams around aggressive goals.

A Proven Ecosystem

Since 2002 when we were the first company to bring maps to mobile devices for an event, we’ve also helped CMOs, Event Planners and Agency Principals build out high performance event portfolios. We are adept at helping you manage, plan and track your events through a scalable “ecosystem” that serves as the “event standard” in your marketing technology stack.

With G2Planet as your ecosystem, you can align stakeholders and agency partners more closely with your goals. Better yet, you control the data that is imported into the top-level dashboards that modern CMOs use to make decisions. The more they use your data, the more attention they will pay to your plans.

Awesome Experiences

Naturally all the marketing-motivated, data-driven, stack-embedded, enterprise based event solutions in in this world must take people somewhere beyond it. That’s why, ultimately, G2Planet doesn’t just help you plan events, but deliver experiences that are simply out of this world.

Mark Granovsky G2Planet

Mark Granovsky

President & CEO

Mark Granovsky is the founder and CEO of G2Planet. Over his career, Mark has initiated and managed customer and partner relationships with some of the most prestigious companies in the world including, Intel, Cisco, Microsoft, Oracle, HP, Federal Express and auto manufacturers Toyota, Honda, Nissan, Subaru and Mitsubishi.

Karen Granovsky

Vice President, Professional Services

Karen brings over 25 years of experience in project management and client services. Earlier at PeopleSoft, Karen was a core group member of the Select division responsible for developing implementation processes. Prior to coming to G2Planet, she was the Director of Service Operations for a San Francisco start-up, Evolv, where she built their Client Services department from the ground up. 

Darrell Smith

Chief Technology Officer

Darrell Smith, G2Planet’s CTO, has over 35 years’ experience in the software industry. Darrell has focused on providing software and hardware technology solutions for conferences and events since 1998. First as Vice President of Advanced Technology at Lawson Software. Then as founder and President of TegraMax. Finally as the primary architect and CTO at G2Planet, since 2003 when G2Planet acquired TegraMax.

Chuck Frees

Vice President, Operations

Chuck has over 25 years of experience in the enterprise software world, working across disciplines from marketing to customer support to training to project management. Along with keeping our Minneapolis office running smoothly, he focuses much of his time on the EventAUTO product and our clients in that realm. Prior to G2Planet, he spent 12 years at Fourth Shift (now owned by Infor), the first ERP system built for networked PCs.

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