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A Singular Ecosystem
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Management

EventCENTRAL™ is a communication platform that consolidates information to help your business run better.

Prospects

 

Prospects

EventCENTRAL™ helps businesses better identify and engage with prospects through events.

Challenge
 
Solution from EventCENTRAL™
Increase brand awareness, interest, and purchase consideration
→
Analytics to optimize spend and more effectively target which events your sales and marketing teams attend
Understand prospect behavior
→
Track prospect activity and touch points with your brand across multiple events for deeper insights into behavior and preferences and to accelerate buying cycles

Customers

 

Customers

Events present excellent opportunities for deepening your relationships with your customers and at the same time turning your customers into evangelists for your brand, increase affinity for your brand, and secure repeat business.

Challenge
 
Solution from EventCENTRAL™
Stay engaged with your customers’ activities at events
→
EventCENTRAL™ evolves with your organization’s needs for better insight into your customers as you scale
Leverage customer relationships to promote your brand
→
Track customer activity and touch points with your brand across multiple events for deeper insights into behavior, and help convert customers to evangelists
Better educate customers on your products and services for up selling and cross-selling opportunities
→
EventCENTRAL™ helps you identify which events your customers will attend so that you can proactively plan meaningful engagement

Sales

 

Sales

Events are one of the most effective mediums to generate quality sales leads. EventCENTRAL™ will help you improve the process of sales lead generation, data collection, response management, and data distribution with the objective of increasing purchase consideration.

Challenge
 
Solution from EventCENTRAL™
Increase qualified leads
→
Provides detail to evaluate events so you can make more informed decisions about where to attend and exhibit. Collect, manage, distribute and analyze leads from trade shows and experiential events for quicker follow-up and conversion.
Sales Operations
→
EventREQUEST is a feature that allows you to streamline, evaluate and manage requests from your sales reps to attend various events.
Visibility & Forecasting
→
Analytics revealing prospects’ preferences, product interest and behavior across events both individually and collectively

Competitors

 

Competitors

Understanding your competitors is crucial to your business success. Events such as trade shows, conferences and industry meetings provide unique opportunities to collect valuable data on the activities of your competitors.

Challenge
 
Solution from EventCENTRAL™
Visibility into and awareness of activities of competitors
→
Track and share activities of your competitors across multiple trade shows, conferences and other events.
Proactively mitigate threats posted by competitors
→
Reveal insights and strategies to help you to plan sales and marketing campaigns to stay a step ahead of your competitors

Business Units

 

Business Units

Divisions and business units interact with events in different ways. EventCENTRAL™ increases visibility and communication around event activities and investments outside of the Event Marketing department.

Challenge
 
Solution from EventCENTRAL™
Coordination
→
The EventREQUEST feature streamlines coordination when business units request the Event Marketing Department’s approval or involvement in an event
Analysis
→
Track and analyze the value of event activities and investments to the enterprise’s different business units
KPIs
→
EventCENTRAL™ help align the individual goals of business units and measures the impact of events in achieving those goals.

Marketing Operations/CRM

 

Marketing Operations/CRM

Timely and personalized engagement with your prospects and customers is critical to capturing interest and increasing brand affinity. EventCENTRAL™ integrates your event activities with your existing marketing operations infrastructure.

Challenge
 
Solution from EventCENTRAL™
Fragmented Infrastructure & manual data entry
→
EventCENTRAL™ can seamlessly integrate into any existing IT/CRM infrastructure
Standardization
→
40 leads in 40 formats from 40 events. Standardize data collection with EventCENTRAL™ to maximize value for your marketing operations.
Visibility
→
The EventCONNECTS module helps identify individuals that have had multiple touch points with your brand, so you can better identify the most qualified leads and respond accordingly.

Event Marketing

 

Event Marketing

Event Marketing is a multi-faceted, complex, fast moving operation. It is a business in and of itself. EventCENTRAL™ is a platform that helps Event Marketing Departments better plan, execute and analyze their business of event marketing.

Challenge
 
Solution from EventCENTRAL™
Communication
→
Coordinate and collaborate seamlessly on one platform, a “single source of truth” for all of your event activities and analysis.
Productivity
→
Eliminate complex spreadsheets, version control issues, and redundant administrative work
Efficiencies
→
Let big data help you uncover new opportunities for improved efficiency, cost and time savings.

Human Resources

 

Human Resources

EventCENTRAL™ helps increase communication and knowledge transfer across your departments and among your employees.

Challenge
 
Solution from EventCENTRAL™
Employee Productivity
→
Enable your employees to spend less time on cumbersome and redundant administrative tasks
Educate and Train your workforce
→
better plan and manage internal educational and training events, facilitate on boarding by increasing visibility into enterprise-wide event activities
Promote company culture And brand ownership
→
send your executives to the best events for your brand, better plan and manage HR events that promote employee health and well being, increase accountability among employee

Finance

 

Finance

Centralize financial information from event activities across the enterprise for better visibility, information management and reporting.

Challenge
 
Solution from EventCENTRAL™
Decrease Costs
→
Centralizes information on event spend to optimize equipment, infrastructure and enterprise-wide vendor relationships for more savings
determine ROI
→
Consolidates performance measures and highlights ROI on individual and collective event activities.
Forecasting and Planning
→
Provides greater visibility for optimal budget allocation by event, fiscal year, geography, and department.

Management

 

Management

EventCENTRAL™ is a communication platform that consolidates information to help your business run better.

Challenge
 
Solution from EventCENTRAL™
Increase Revenue
→
Increase operational productivity, better leverage vendor relationships for enterprise-wide savings
Decrease Cost
→
Increase qualified leads for sales, Make more informed decisions about which events to invest in.
Increase Asset & Infrastructure Productivity
→
Increase productivity of personnel, improved communication across the enterprise, optimizes use of equipment for smarter resource allocation, implements standard performance measures for ROI analysis, send your executives to the best events for your brand
Try it out
Integrations
Our platforms integrate seamlessly with your entire marketing stack, so you can take full advantage of your event data.
Explore Integrations
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Corporate Offices

West Coast 
145 Corte Madera Town Center
Suite #418
Corte Madera, CA 94925
Tel. 415.489.0860

Mid Central
Broadway Place West
1300 Godward Street Suite 3850
Minneapolis, MN 55413
Tel. 612.436.2210

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