Management

EventCENTRAL is a communication platform that consolidates information to help your business run better.

Prospects

 

Prospects

EventCENTRAL helps businesses better identify and engage with prospects through events.

Challenge
 
Solution from EventCENTRAL
Increase brand awareness, interest, and purchase consideration
Analytics to optimize spend and more effectively target which events your sales and marketing teams attend
Understand prospect behavior
Track prospect activity and touch points with your brand across multiple events for deeper insights into behavior and preferences and to accelerate buying cycles

Customers

 

Customers

Events present excellent opportunities for deepening your relationships with your customers and at the same time turning your customers into evangelists for your brand, increase affinity for your brand, and secure repeat business.

Challenge
 
Solution from EventCENTRAL
Stay engaged with your customers’ activities at events
EventCENTRAL evolves with your organization’s needs for better insight into your customers as you scale
Leverage customer relationships to promote your brand
Track customer activity and touch points with your brand across multiple events for deeper insights into behavior, and help convert customers to evangelists
Better educate customers on your products and services for up selling and cross-selling opportunities
EventCENTRAL helps you identify which events your customers will attend so that you can proactively plan meaningful engagement

Sales

 

Sales

Events are one of the most effective mediums to generate quality sales leads. EventCENTRAL will help you improve the process of sales lead generation, data collection, response management, and data distribution with the objective of increasing purchase consideration.

Challenge
 
Solution from EventCENTRAL
Increase qualified leads
Provides detail to evaluate events so you can make more informed decisions about where to attend and exhibit. Collect, manage, distribute and analyze leads from trade shows and experiential events for quicker follow-up and conversion.
Sales Operations
EventREQUEST is a feature that allows you to streamline, evaluate and manage requests from your sales reps to attend various events.
Visibility & Forecasting
Analytics revealing prospects’ preferences, product interest and behavior across events both individually and collectively

Competitors

 

Competitors

Understanding your competitors is crucial to your business success. Events such as trade shows, conferences and industry meetings provide unique opportunities to collect valuable data on the activities of your competitors.

Challenge
 
Solution from EventCENTRAL
Visibility into and awareness of activities of competitors
Track and share activities of your competitors across multiple trade shows, conferences and other events.
Proactively mitigate threats posted by competitors
Reveal insights and strategies to help you to plan sales and marketing campaigns to stay a step ahead of your competitors

Business Units

 

Business Units

Divisions and business units interact with events in different ways. EventCENTRAL increases visibility and communication around event activities and investments outside of the Event Marketing department.

Challenge
 
Solution from EventCENTRAL
Coordination
The EventREQUEST feature streamlines coordination when business units request the Event Marketing Department’s approval or involvement in an event
Analysis
Track and analyze the value of event activities and investments to the enterprise’s different business units
KPIs
EventCENTRAL help align the individual goals of business units and measures the impact of events in achieving those goals.

Marketing Operations/CRM

 

Marketing Operations/CRM

Timely and personalized engagement with your prospects and customers is critical to capturing interest and increasing brand affinity. EventCENTRAL integrates your event activities with your existing marketing operations infrastructure.

Challenge
 
Solution from EventCENTRAL
Fragmented Infrastructure & manual data entry
EventCENTRAL can seamlessly integrate into any existing IT/CRM infrastructure
Standardization
40 leads in 40 formats from 40 events. Standardize data collection with EventCENTRAL to maximize value for your marketing operations.
Visibility
The EventCONNECTS module helps identify individuals that have had multiple touch points with your brand, so you can better identify the most qualified leads and respond accordingly.

Event Marketing

 

Event Marketing

Event Marketing is a multi-faceted, complex, fast moving operation. It is a business in and of itself. EventCENTRAL is a platform that helps Event Marketing Departments better plan, execute and analyze their business of event marketing.

Challenge
 
Solution from EventCENTRAL
Communication
Coordinate and collaborate seamlessly on one platform, a “single source of truth” for all of your event activities and analysis.
Productivity
Eliminate complex spreadsheets, version control issues, and redundant administrative work
Efficiencies
Let big data help you uncover new opportunities for improved efficiency, cost and time savings.

Human Resources

 

Human Resources

EventCENTRAL helps increase communication and knowledge transfer across your departments and among your employees.

Challenge
 
Solution from EventCENTRAL
Employee Productivity
Enable your employees to spend less time on cumbersome and redundant administrative tasks
Educate and Train your workforce
better plan and manage internal educational and training events, facilitate on boarding by increasing visibility into enterprise-wide event activities
Promote company culture And brand ownership
send your executives to the best events for your brand, better plan and manage HR events that promote employee health and well being, increase accountability among employee

Finance

 

Finance

Centralize financial information from event activities across the enterprise for better visibility, information management and reporting.

Challenge
 
Solution from EventCENTRAL
Decrease Costs
Centralizes information on event spend to optimize equipment, infrastructure and enterprise-wide vendor relationships for more savings
determine ROI
Consolidates performance measures and highlights ROI on individual and collective event activities.
Forecasting and Planning
Provides greater visibility for optimal budget allocation by event, fiscal year, geography, and department.

Management

 

Management

EventCENTRAL is a communication platform that consolidates information to help your business run better.

Challenge
 
Solution from EventCENTRAL
Increase Revenue
Increase operational productivity, better leverage vendor relationships for enterprise-wide savings
Decrease Cost
Increase qualified leads for sales, Make more informed decisions about which events to invest in.
Increase Asset & Infrastructure Productivity
Increase productivity of personnel, improved communication across the enterprise, optimizes use of equipment for smarter resource allocation, implements standard performance measures for ROI analysis, send your executives to the best events for your brand
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Try it out
G2Planet integrates into your marketing stack
Technology best practices for event planning

Best Practices

G2Planet customer support

Customer Support

Event planning technology that easily integrates with marketing stack

Systems Integration

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