Create Better Events
By understanding data collection, data organization, and data-driven decision-making.
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Data Driven Enterprise Event Planning: DEEP
A four part series exploring data's role in corporate event planning, by G2Planet.
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Landscape for Data Collection at Events
A look at the different software options for event management, and whether they are evolving with modern collection techniques.
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Stack vs. System
The advantages of combining many flexible software solutions, rather than relying on a single system.
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Extending Event Data to the Entire Enterprise
Creating infrastructure that combines data from multiple events and integrates it with the entire marketing stack.