Integrate your event management software with the rest of your marketing stack to combine data and ensure that your event marketing fits seamlessly with your organization's larger strategy. In this whitepaper:
Landscape for Data Collection at Events: A look at the different software options for event management, and whether they are evolving with modern collection techniques.
Stack Vs. System: The advantages of combining many flexible software solutions, rather than relying on a single system.
Extending Event Data to the Entire Enterprise: Creating infrastructure that combines data from multiple events and combines it with the entire marketing stack.