5 Reasons to Break Up with Your Event Planning Agency (And 1 Reason Not To)

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Figure One: "How-To" for an old haircut

INTRODUCTION:

Some companies change event marketing partners as often as Justin Bieber used to changed his hair cut. While we realize busy event executives like you probably didn’t notice it, the Biebs’ has actually been lovin’ his new 'do for a year or two.                                                                         

So what changed? And what the heck does Justin Bieber have to do with ditching your event planning agency? 

Well, we can imagine that he got to “I do” with his new 'do by drawing up a list of reasons for why his old stylists had to go. In that same vein, allow G2Planet have a little fun with our own Top 5 reasons to ditch your current event agency … and one reason not to.

Topics: Running your Event Marketing Department

Big Data. Get It on Your Calendar in 2017.

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INTRODUCTION:

There are many advantages to using one calendar to plan events across the enterprise. While the list can get quite extensive, here are a few “top-line” reasons it works:

  • You can analyze which shows it makes most sense for you to attend
  • You can optimize personnel scheduling to event activations
  • You can manage content creation through various input sources
  • You can publish extensively onto individual event calendars
  • You can customize event portfolios and roadmaps
  • You can improve event performance tracking, reporting, and analysis

While a single Enterprise Event Calendar provides all these benefits and more, there is even a bigger untapped advantage to get “on your calendar” in 2017: Big Data.

Topics: Running your Event Marketing Department Platform Educational

How to Choose an Event Marketing Agency, Part 2: From Point Solutions to Platform

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In case you missed Part 1 of this post, check it out here!

INTRODUCTION:

Point Solutions. It’s a term that sounds actionable and positive. In practice, however, it can be the primary cause of a fragmented event marketing program.

PC Magazine defines a point solution as “solving one particular problem without regard to related issues. Point solutions are widely used to fix a problem or implement a new service quickly.1” The key words in this sentence are “without regards to other issues.”

We'd like to examine how they hinder instead of help the agencies that work on your business of event marketing, and why enterprise-wide technology systems in your event marketing department can overcome the problem. 

Topics: Running your Event Marketing Department Industry Observations

How to Choose an Event Marketing Agency, Part 1: From Partner to Platform

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INTRODUCTION:

Division of Labor. It’s a timeless concept when it comes to event marketing. For example, when it comes to choosing an agency, you’ll want to pay special attention to how they divide the stuff they thrive on from technology headaches that can hold them back.

Put another way, choosing the best agency partner for your buck has a great deal to do with the technology platform that supports them.

Topics: Running your Event Marketing Department

How to Score Bigger Event Marketing Budgets, From the Big Picture to the “Tin Cup”

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As you plan for the upcoming fiscal year:

Enterprise event marketers don’t always get the budgets they deserve; they get the budgets they negotiate. In this blog post, we discuss ways to make your case for the biggest possible budgets as your company plans for FY’ 2017:

Topics: Running your Event Marketing Department Industry Observations

7.46 billion* reasons to centralize Enterprise Event Planning on one calendar

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(*and counting)

If one thing is certain today, it’s that the world’s population is not getting any smaller. Global enterprises are growing at a similar (albeit a bit smaller) rate with event planning in front of the trend.

Contrary to the claims of some digital pundits, events are exploding as companies crave meaningful customer engagement in every time, place and space imaginable. And while we can’t put a time clock on it, the sheer volume of events continues to surge across the globe.

Staying on top of such complexity inherent to enterprise event planning requires the use of event planning tools and technologies to “tame the wave.” This can make the use of a centralized enterprise event calendar such as that found in EventCENTRAL from G2Planet (Demo), an essential tool for the task.

Topics: Running your Event Marketing Department

Improve Your Event Marketing Strategy With These Social Superheroes [Infographic]

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No, we are not talking about the web-slinging or shield-wielding kind. Our favorite superheroes do not sport capes and slinky bodysuits, but they play a huge role in the way people live and interact with each other in the modern world, and more importantly, in event strategy. If you're an EventProf, you rely on them every single day to make your events a huge success and improve your event marketing strategy. 

Yes, we are talking about social media networks, like Facebook and Twitter, that are nothing less than superheroes to event managers who use them not only to organize and market events, but also to establish strong relationships with thousands of other industry professionals, speakers and potential attendees. They are a critical catalyst in how to amplify the impact of event marketing.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

A Cross-Functional, Enterprise Approach to Event Strategy Yields Better Results

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Get the entire enterprise on board 

Every year corporations spend millions of dollars putting together various events attended by their customers, prospects and partners. With such an investment, many executives are wondering if opportunities are being missed in these activities. They aren’t alone. Reasons behind this concern are found in a Harvard Business Review article describing a new B2B landscape. In it the authors argue that “outdated assumptions” about the sales funnel need to be challenged.

Topics: Running your Event Marketing Department Industry Observations

6 Steps to Better Ride & Drive Activations

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At G2Planet, we believe Ride & Drives are the most impactful type of event activation in automotive event marketing.  

However, many automotive manufacturers and agency partners miss out on valuable opportunities because they don't take advantage of best practices and industry-leading technology to improve their activations.

Download our free ebook on six actionable steps you can take to improve your ride & drive activations.

Topics: Running your Event Marketing Department Ebooks