Measure Events like You'd Measure a Website

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The Drawbacks of Event Marketing (Or So They Say)

Event marketing is the single best way to generate qualified leads. So, why isn’t it utilized more? Traditionally, measuring the outcome of events the way one would with digital marketing has been difficult, making it challenging to determine their return on investment. This lack of clarity has made them a less popular option in the face of digital channels which provide precise measurements for judging success.

Topics: Running your Event Marketing Department Industry Observations

Why DATA Delivers More Than Fads in Corporate Event Marketing

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Why Data Delivers More Than Fads.

5 Simple Ideas That Prove It.

When it comes to events, it is easy to be distracted by the latest shiny object. While no event planner wants to be without the latest cool idea at a critical event, the bigger risk is building your plan around a dud. With that in mind we’ll cover 5 data-backed ideas that will deliver the wow factor you desire without the headaches. 

Topics: Running your Event Marketing Department Industry Observations

How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

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It’s generally agreed that the moment you turn 35 years of age you are too old for Snapchat. And here you thought 40 was the new 50.

At G2Planet having a HQ in Silicon Valley and an office in ice-cold Minnesota keeps us more centered about these things. If anything, we prefer to exploit every new technology like marauding Vikings — using only what works and jettisoning what doesn’t.  Which brings us back to Snapchat.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

“FOMO” Promos. Are You Missing Out on Them at Your Events?

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There’s an acronym going around Silicon Valley these days that simply means “Fear Of Missing Out” or FOMO. It’s how an entire army of social media and tech specialists tap into our insecurities about missing out on the essential things in life. No, you don’t need social media to keep this from happening, but that’s not how your average attendee sees it.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

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If you are fond of visiting State Fairs then you are familiar with the “Carnival Barker.” We are talking about the slightly-tatty person that stands in front of the latest stomach churning attraction and invites you in. Unless they grab you by the collar and yank you into line you probably walk past them.

Unless you see something irresistible.

The same rules apply to your tradeshow booth. It’s not who shouts the loudest in the booth that gets the people into your space, but how your brand looks, feels, acts, shouts and yes, even feeds your potential passers-by.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

5 Reasons to Break Up with Your Event Planning Agency (And 1 Reason Not To)

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Figure One: "How-To" for an old haircut

INTRODUCTION:

Some companies change event marketing partners as often as Justin Bieber used to changed his hair cut. While we realize busy event executives like you probably didn’t notice it, the Biebs’ has actually been lovin’ his new 'do for a year or two.                                                                         

So what changed? And what the heck does Justin Bieber have to do with ditching your event planning agency? 

Well, we can imagine that he got to “I do” with his new 'do by drawing up a list of reasons for why his old stylists had to go. In that same vein, allow G2Planet have a little fun with our own Top 5 reasons to ditch your current event agency … and one reason not to.

Topics: Running your Event Marketing Department

Big Data. Get It on Your Calendar in 2017.

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INTRODUCTION:

There are many advantages to using one calendar to plan events across the enterprise. While the list can get quite extensive, here are a few “top-line” reasons it works:

  • You can analyze which shows it makes most sense for you to attend
  • You can optimize personnel scheduling to event activations
  • You can manage content creation through various input sources
  • You can publish extensively onto individual event calendars
  • You can customize event portfolios and roadmaps
  • You can improve event performance tracking, reporting, and analysis

While a single Enterprise Event Calendar provides all these benefits and more, there is even a bigger untapped advantage to get “on your calendar” in 2017: Big Data.

Topics: Running your Event Marketing Department Platform Educational

How to Choose an Event Marketing Agency, Part 2: From Point Solutions to Platform

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In case you missed Part 1 of this post, check it out here!

INTRODUCTION:

Point Solutions. It’s a term that sounds actionable and positive. In practice, however, it can be the primary cause of a fragmented event marketing program.

PC Magazine defines a point solution as “solving one particular problem without regard to related issues. Point solutions are widely used to fix a problem or implement a new service quickly.1” The key words in this sentence are “without regards to other issues.”

We'd like to examine how they hinder instead of help the agencies that work on your business of event marketing, and why enterprise-wide technology systems in your event marketing department can overcome the problem. 

Topics: Running your Event Marketing Department Industry Observations

How to Choose an Event Marketing Agency, Part 1: From Partner to Platform

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INTRODUCTION:

Division of Labor. It’s a timeless concept when it comes to event marketing. For example, when it comes to choosing an agency, you’ll want to pay special attention to how they divide the stuff they thrive on from technology headaches that can hold them back.

Put another way, choosing the best agency partner for your buck has a great deal to do with the technology platform that supports them.

Topics: Running your Event Marketing Department

How to Score Bigger Event Marketing Budgets, From the Big Picture to the “Tin Cup”

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As you plan for the upcoming fiscal year:

Enterprise event marketers don’t always get the budgets they deserve; they get the budgets they negotiate. In this blog post, we discuss ways to make your case for the biggest possible budgets as your company plans for FY’ 2017:

Topics: Running your Event Marketing Department Industry Observations