Some companies change event marketing partners as often as Justin Bieber used to changed his hair cut. While we realize busy event executives like you probably didn’t notice it, the Biebs’ has actually been lovin’ his new 'do for a year or two. (DIY instructions included!)
So what changed? And what does the Biebs' have to do with asking your agency to take a serious haircut on their services?
We imagine he got to “I do” with his new doo' by drawing up a list of reasons for why his old sytlists had to go. In that same vein, allow us a little fun with our own Top 5 reasons to get tough with your current event agency … and one reason not to.