How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

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Here’s an unexpected marketing strategy—go rent a house and paint it pink.

That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity.

To prepare for the release of Pretty Girls Like Trap Music, he rented a house at 1530 Howell Mill Road in Atlanta and painted it pink to match the cover of his new album. The inside of the house was decorated with hip-hop inspired art featuring work by local artists and paintings of Atlanta landmarks. Dubbed the Trap House, the Berkeley Park home first offered a pop-up nail salon where people could get their nails done for free. When this gained little traction, 2 Chainz shifted the focus of the house to offering community services like free HIV testing, painting classes, and church services. The physical Pink Trap House went viral on social media and became a must-see attraction for Atlanta locals and visitors. During the campaign, #TrapHouse was tagged over 300K times on Instagram.

Topics: Running your Event Marketing Department Industry Observations

Enterprise Event Management Whitepaper: The Role of The Ecosystem

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A whitepaper looking at event planning technologies that integrate easily with an organization's larger marketing stack.

Topics: From the CEO's Desk Running your Event Marketing Department Industry Observations

Running Events with Flexible Technology Makes Them Better

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An Example of Flexible Thinking

New York City’s High Line is a walking path on the eastern edge of Manhattan, both sides lined with sumptuous green gardens, and raised roughly three stories above street level, providing a unique view of the city streets below. It is one of the 21st century’s best examples of flexible thinking. For around fifty years, the High Line was a rusting, disused train track, part of a line that was no longer connected to the city’s transit system, and by all accounts an eyesore. Now it is one of New York’s best-loved parks, and a perfect analogy for the way good event planners think.

Topics: Running your Event Marketing Department Industry Observations Platform Educational

Measure Events like You'd Measure a Website

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The Drawbacks of Event Marketing (Or So They Say)

Event marketing is the single best way to generate qualified leads. So, why isn’t it utilized more? Traditionally, measuring the outcome of events the way one would with digital marketing has been difficult, making it challenging to determine their return on investment. This lack of clarity has made them a less popular option in the face of digital channels which provide precise measurements for judging success.

Topics: Running your Event Marketing Department Industry Observations

Why DATA Delivers More Than Fads in Corporate Event Marketing

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Why Data Delivers More Than Fads.

5 Simple Ideas That Prove It.

When it comes to events, it is easy to be distracted by the latest shiny object. While no event planner wants to be without the latest cool idea at a critical event, the bigger risk is building your plan around a dud. With that in mind we’ll cover 5 data-backed ideas that will deliver the wow factor you desire without the headaches. 

Topics: Running your Event Marketing Department Industry Observations

How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

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It’s generally agreed that the moment you turn 35 years of age you are too old for Snapchat. And here you thought 40 was the new 50.

At G2Planet having a HQ in Silicon Valley and an office in ice-cold Minnesota keeps us more centered about these things. If anything, we prefer to exploit every new technology like marauding Vikings — using only what works and jettisoning what doesn’t.  Which brings us back to Snapchat.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

“FOMO” Promos. Are You Missing Out on Them at Your Events?

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There’s an acronym going around Silicon Valley these days that simply means “Fear Of Missing Out” or FOMO. It’s how an entire army of social media and tech specialists tap into our insecurities about missing out on the essential things in life. No, you don’t need social media to keep this from happening, but that’s not how your average attendee sees it.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

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If you are fond of visiting State Fairs then you are familiar with the “Carnival Barker.” We are talking about the slightly-tatty person that stands in front of the latest stomach churning attraction and invites you in. Unless they grab you by the collar and yank you into line you probably walk past them.

Unless you see something irresistible.

The same rules apply to your tradeshow booth. It’s not who shouts the loudest in the booth that gets the people into your space, but how your brand looks, feels, acts, shouts and yes, even feeds your potential passers-by.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

5 Reasons to Break Up with Your Event Planning Agency (And 1 Reason Not To)

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Figure One: "How-To" for an old haircut

INTRODUCTION:

Some companies change event marketing partners as often as Justin Bieber used to changed his hair cut. While we realize busy event executives like you probably didn’t notice it, the Biebs’ has actually been lovin’ his new 'do for a year or two.                                                                         

So what changed? And what the heck does Justin Bieber have to do with ditching your event planning agency? 

Well, we can imagine that he got to “I do” with his new 'do by drawing up a list of reasons for why his old stylists had to go. In that same vein, allow G2Planet have a little fun with our own Top 5 reasons to ditch your current event agency … and one reason not to.

Topics: Running your Event Marketing Department

Big Data. Get It on Your Calendar in 2017.

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INTRODUCTION:

There are many advantages to using one calendar to plan events across the enterprise. While the list can get quite extensive, here are a few “top-line” reasons it works:

  • You can analyze which shows it makes most sense for you to attend
  • You can optimize personnel scheduling to event activations
  • You can manage content creation through various input sources
  • You can publish extensively onto individual event calendars
  • You can customize event portfolios and roadmaps
  • You can improve event performance tracking, reporting, and analysis

While a single Enterprise Event Calendar provides all these benefits and more, there is even a bigger untapped advantage to get “on your calendar” in 2017: Big Data.

Topics: Running your Event Marketing Department Platform Educational