Rich, behavioral data is the edge that Facebook offers for event analytics. While its data collection practices have been in the news lately, its core functionality remains beyond reproach. And that is a real advantage for event managers who might have been reticent to dive more deeply into Facebook Analytics.
Selling tickets online today is a cinch. While numerous point solutions exist for selling tickets, it is important that they are interoperable with your event planning software, otherwise you're never going to "shoot par" when it comes to hitting targets.
While they are as many point solutions for selling tickets out there as there are events (only a mild overstatement!) here are a few tips to follow when you are sourcing out software to sell tickets online.
G2Planet offers three platforms to our clients
- EventCENTRAL: to help run your business of event marketing
- EventMAX: single event production
- EventAUTO: tailored to the automotive industry
These platforms serve to support you by providing the tools you need to maximize your event returns. Every data point is captured for your future use, allowing you to boost the impact of your events.
Creating a "great customer experience" is something often said in the world of event marketing, without a lot of explanation. For this article we’ll borrow Forrester’s definition: an interaction between customers and a company that is useful (provides value), usable (easy to find and engage with), and enjoyable (people want to use them).
Some of us at G2Planet are big fans of Star Trek. While we don’t take this fascination to the level of Cosplay, we do find inspiration from the show for our daily lives as event planning software programmers.
A whitepaper that examines the neccesity of using a flexible platform for managing events.
An Example of Flexible Thinking
New York City’s High Line is a walking path on the eastern edge of Manhattan, both sides lined with sumptuous green gardens, and raised roughly three stories above street level, providing a unique view of the city streets below. It is one of the 21st century’s best examples of flexible thinking. For around fifty years, the High Line was a rusting, disused train track, part of a line that was no longer connected to the city’s transit system, and by all accounts an eyesore. Now it is one of New York’s best-loved parks, and a perfect analogy for the way good event planners think.
If you are a fan of Marvel Comics or DC movies, then you probably have an opinion on the best superpowers an action hero can have. While stuff like X-Ray vision is cool, the Superpower event manager simply must have something powerful in their hands. With this in mind, here is a brief-on-go checklist that every mobile event app today must have.
Imagine this scene at your next event. The floor activity is electric. People are swapping the latest technologies, the registration booth is abuzz and smart cards are being swiped to capture new leads every second. You smile and realize that this is the kind of “productive pandemonium” that only a skilled event planner can appreciate.
There are many advantages to using one calendar to plan events across the enterprise. While the list can get quite extensive, here are a few “top-line” reasons it works:
- You can analyze which shows it makes most sense for you to attend
- You can optimize personnel scheduling to event activations
- You can manage content creation through various input sources
- You can publish extensively onto individual event calendars
- You can customize event portfolios and roadmaps
- You can improve event performance tracking, reporting, and analysis
While a single Enterprise Event Calendar provides all these benefits and more, there is even a bigger untapped advantage to get “on your calendar” in 2017: Big Data.