Why "13" is a Lucky Number for Events

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This past week, in Neocon’s Architectural Principals talk, I was told that pictures look more interesting when they are grouped in odd numbers. The more pictures you hang, the more this is true.

Considering groups of pictures indivisible by two, “more interesting”, seems like an error in rational thinking. But, I can see how larger groups of pictures can work together in drawing our attention. Every picture contains an idea, which can be rearranged and combined with the ideas from the other pictures, making the total experience more stimulating. So, we decided to apply the many picture concept to our blog in an effort ideas and your events stay novel. Please enjoy 13 entirely random yet memorable ways you can improve your next event.

Measure Events like You'd Measure a Website

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The Drawbacks of Event Marketing (Or So They Say)

Event marketing is the single best way to generate qualified leads. So, why isn’t it utilized more? Traditionally, measuring the outcome of events the way one would with digital marketing has been difficult, making it challenging to determine their return on investment. This lack of clarity has made them a less popular option in the face of digital channels which provide precise measurements for judging success.

Why DATA Delivers More Than Fads in Corporate Event Marketing

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Why Data Delivers More Than Fads.

5 Simple Ideas That Prove It.

When it comes to events, it is easy to be distracted by the latest shiny object. While no event planner wants to be without the latest cool idea at a critical event, the bigger risk is building your plan around a dud. With that in mind we’ll cover 5 data-backed ideas that will deliver the wow factor you desire without the headaches. 

How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

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It’s generally agreed that the moment you turn 35 years of age you are too old for Snapchat. And here you thought 40 was the new 50.

At G2Planet having a HQ in Silicon Valley and an office in ice-cold Minnesota keeps us more centered about these things. If anything, we prefer to exploit every new technology like marauding Vikings — using only what works and jettisoning what doesn’t.  Which brings us back to Snapchat.

“FOMO” Promos. Are You Missing Out on Them at Your Events?

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There’s an acronym going around Silicon Valley these days that simply means “Fear Of Missing Out” or FOMO. It’s how an entire army of social media and tech specialists tap into our insecurities about missing out on the essential things in life. No, you don’t need social media to keep this from happening, but that’s not how your average attendee sees it.

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

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If you are fond of visiting State Fairs then you are familiar with the “Carnival Barker.” We are talking about the slightly-tatty person that stands in front of the latest stomach churning attraction and invites you in. Unless they grab you by the collar and yank you into line you probably walk past them.

Unless you see something irresistible.

The same rules apply to your tradeshow booth. It’s not who shouts the loudest in the booth that gets the people into your space, but how your brand looks, feels, acts, shouts and yes, even feeds your potential passers-by.

Data Driven Enterprise Event Planning & The Ecosystem (Part 2)- What's in Your Stack?

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Many of today’s best managers look at event planning as an “ecosystem” to remain agile. As shows splinter into segmented events and meet-ups morph quickly into “must-attends,” managing the churn requires that a planner pull more than one rabbit out of a single hat.  

While an eco“system” can keep the magic alive what is really required today is a stack.

Event Marketing & Data-Driven Enterprise Event Planning: First Thoughts

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The event marketing industry has no shortage of experts to guide purchasing decisions. On a micro-economic level the industry is currently saturated with enough cloud-based vendors and platforms to reduce risks of making “bad” decisions in the near future.

What differentiates an enterprise decision — or multi-event, multi-location — from proprietary, single event or meeting planning is that the future matters. The technology adapted at the enterprise level must remain agile, modular and most of all extensible enough to accommodate a fickle business landscape. It needs to fit seamlessly into your marketing stack, it needs to play easily with marketing automation systems and must not become a boat anchor when the technology tides shift.

Creating an Ecosystem to Make Event Management “Uneventful”

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Imagine this scene at your next event. The floor activity is electric. People are swapping the latest technologies, the registration booth is abuzz and smart cards are being swiped to capture new leads every second. You smile and realize that this is the kind of “productive pandemonium” that only a skilled event planner can appreciate.

9 Crucial Elements Needed in Every Ride & Drive Activation

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At G2Planet, we believe Ride & Drives are the most impactful type of event activation in automotive event marketing. We have identified 9 of the most important ride & drive technology elements you should account for when planning and implementing your Ride & Drive activation.

These 9 elements are broken down into 2 components. Outward Facing components (1-7) are the public side of the modules with which your guests interact with. Inward Facing components (8-9) are the behind-the-curtain modules that you and your production team use to produce a smarter event.

How to Choose an Event Marketing Agency, Part 2: From Point Solutions to Platform

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In case you missed Part 1 of this post, check it out here!


Point Solutions. It’s a term that sounds actionable and positive. In practice, however, it can be the primary cause of a fragmented event marketing program.

PC Magazine defines a point solution as “solving one particular problem without regard to related issues. Point solutions are widely used to fix a problem or implement a new service quickly.1” The key words in this sentence are “without regards to other issues.”

We'd like to examine how they hinder instead of help the agencies that work on your business of event marketing, and why enterprise-wide technology systems in your event marketing department can overcome the problem. 

How to Score Bigger Event Marketing Budgets, From the Big Picture to the “Tin Cup”

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As you plan for the upcoming fiscal year:

Enterprise event marketers don’t always get the budgets they deserve; they get the budgets they negotiate. In this blog post, we discuss ways to make your case for the biggest possible budgets as your company plans for FY’ 2017: