G2Blog has a few snack-sized posts designed for you to read in-between planning meetings this fall. Think desserts, not dissertations. This post uses data compiled from a variety of post-event questionaires compiled by clients since 2013. We’ve compiled it into a handy 'Do's and Don'ts' list of gifts that leave attendees feeling 'pleasantly suprised' at the end of an event.
No matter how successful your event has been, there is always next year, or next month to worry about. E-mail promotions for your future event are a great way to keep your event schedule and offerings top of mind with key prospects and ensure attendance.
What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool.
As data-driven marketers, we can appreciate Taylor Swift. While we're told she makes music, her online stats are what speak to us.
Swift is breaking all kinds of records on the verge of her new CD, "Reputation", this Fall. Her video "Look What You Made Me Do" has been streamed 90 million times in the last week alone. Whatever your opinion on her music, she remains a master class in marketing.
So, here are a few tips to "Taylorize" your events this fall.
With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.
This post explores a modern day El Dorado -- the data generated by live events and conferences, which remains largely untapped. (But only after squeezing every last drop out of this gold mining analogy.)
A whitepaper that examines the criteria for good automotive event management software, and gives a complete picture of event marketing technology solutions available to the automotive industry.
Here’s an unexpected marketing strategy—go rent a house and paint it pink.
That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity.
To prepare for the release of Pretty Girls Like Trap Music, he rented a house at 1530 Howell Mill Road in Atlanta and painted it pink to match the cover of his new album. The inside of the house was decorated with hip-hop inspired art featuring work by local artists and paintings of Atlanta landmarks. Dubbed the Trap House, the Berkeley Park home first offered a pop-up nail salon where people could get their nails done for free. When this gained little traction, 2 Chainz shifted the focus of the house to offering community services like free HIV testing, painting classes, and church services. The physical Pink Trap House went viral on social media and became a must-see attraction for Atlanta locals and visitors. During the campaign, #TrapHouse was tagged over 300K times on Instagram.
A whitepaper that examines the neccesity of using a flexible platform for managing events.
A whitepaper looking at event planning technologies that integrate easily with an organization's larger marketing stack.
We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.
For event planners, 2017's dominant narrative has focused on collecting and analyzing data. Visit any event related blog (ours included) and you will find a bunch of articles prostelyzing the neccisity of taking a data-driven attitude, typical to digital marketing, and applying it to event management.
An Example of Flexible Thinking
New York City’s High Line is a walking path on the eastern edge of Manhattan, both sides lined with sumptuous green gardens, and raised roughly three stories above street level, providing a unique view of the city streets below. It is one of the 21st century’s best examples of flexible thinking. For around fifty years, the High Line was a rusting, disused train track, part of a line that was no longer connected to the city’s transit system, and by all accounts an eyesore. Now it is one of New York’s best-loved parks, and a perfect analogy for the way good event planners think.