Enterprise Event Management Whitepaper: Driving Success With Data [With Video]

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A whitepaper that examines the criteria for good automotive event management software, and gives a complete picture of event marketing technology solutions available to the automotive industry. 

Topics: From the CEO's Desk Industry Observations

How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

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Here’s an unexpected marketing strategy—go rent a house and paint it pink.

That’s exactly how Atlanta rapper 2 Chainz transformed his album release into a powerful brand storytelling opportunity.

To prepare for the release of Pretty Girls Like Trap Music, he rented a house at 1530 Howell Mill Road in Atlanta and painted it pink to match the cover of his new album. The inside of the house was decorated with hip-hop inspired art featuring work by local artists and paintings of Atlanta landmarks. Dubbed the Trap House, the Berkeley Park home first offered a pop-up nail salon where people could get their nails done for free. When this gained little traction, 2 Chainz shifted the focus of the house to offering community services like free HIV testing, painting classes, and church services. The physical Pink Trap House went viral on social media and became a must-see attraction for Atlanta locals and visitors. During the campaign, #TrapHouse was tagged over 300K times on Instagram.

Topics: Running your Event Marketing Department Industry Observations

Enterprise Event Management Whitepaper: Platforms for Proprietary Events

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A whitepaper that examines the neccesity of using a flexible platform for managing events.

Topics: From the CEO's Desk Industry Observations Platform Educational

Enterprise Event Management Whitepaper: The Role of The Ecosystem

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A whitepaper looking at event planning technologies that integrate easily with an organization's larger marketing stack.

Topics: From the CEO's Desk Running your Event Marketing Department Industry Observations

Event Data. The Last Massive Mine, Hiding in Plain Sight.

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We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.

Topics: Industry Observations What Goes on at an Event

How to Collect Data at Your Next Event Part 1 [Infographic]

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For event planners, 2017's dominant narrative has focused on collecting and analyzing data. Visit any event related blog (ours included) and you will find a bunch of articles prostelyzing the neccisity of taking a data-driven attitude, typical to digital marketing, and applying it to event management.

Topics: Industry Observations

Running Events with Flexible Technology Makes Them Better

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An Example of Flexible Thinking

New York City’s High Line is a walking path on the eastern edge of Manhattan, both sides lined with sumptuous green gardens, and raised roughly three stories above street level, providing a unique view of the city streets below. It is one of the 21st century’s best examples of flexible thinking. For around fifty years, the High Line was a rusting, disused train track, part of a line that was no longer connected to the city’s transit system, and by all accounts an eyesore. Now it is one of New York’s best-loved parks, and a perfect analogy for the way good event planners think.

Topics: Running your Event Marketing Department Industry Observations Platform Educational

Why "13" is a Lucky Number for Events

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This past week, in Neocon’s Architectural Principals talk, I was told that pictures look more interesting when they are grouped in odd numbers. The more pictures you hang, the more this is true.

Considering groups of pictures indivisible by two, “more interesting”, seems like an error in rational thinking. But, I can see how larger groups of pictures can work together in drawing our attention. Every picture contains an idea, which can be rearranged and combined with the ideas from the other pictures, making the total experience more stimulating. So, we decided to apply the many picture concept to our blog in an effort ideas and your events stay novel. Please enjoy 13 entirely random yet memorable ways you can improve your next event.

Topics: From the CEO's Desk Industry Observations What Goes on at an Event

Measure Events like You'd Measure a Website

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The Drawbacks of Event Marketing (Or So They Say)

Event marketing is the single best way to generate qualified leads. So, why isn’t it utilized more? Traditionally, measuring the outcome of events the way one would with digital marketing has been difficult, making it challenging to determine their return on investment. This lack of clarity has made them a less popular option in the face of digital channels which provide precise measurements for judging success.

Topics: Running your Event Marketing Department Industry Observations

Why DATA Delivers More Than Fads in Corporate Event Marketing

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Why Data Delivers More Than Fads.

5 Simple Ideas That Prove It.

When it comes to events, it is easy to be distracted by the latest shiny object. While no event planner wants to be without the latest cool idea at a critical event, the bigger risk is building your plan around a dud. With that in mind we’ll cover 5 data-backed ideas that will deliver the wow factor you desire without the headaches. 

Topics: Running your Event Marketing Department Industry Observations