After your ride & drive program wraps up, you can just feel the weight lift off your shoulders. However, before you get too relaxed there is still critical follow up work to be done after the ride & drive concludes. We have identified 3 post - ride & drive best practices you should follow to help maximize engagement and CRM accuracy.
At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Once you have defined the basic technology platform for your reide & drive program, you can enhance the ride & drive experience by leveraging smarter software technology.
Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event. We have provided 7 tips to create a more impactful ride & drive program for your guests.
At G2Planet, we believe Ride & Drives are the most impactful type of event activation in automotive event marketing. We have identified 9 of the most important ride & drive technology elements you should account for when planning and implementing your Ride & Drive activation.
These 9 elements are broken down into 2 components. Outward Facing components (1-7) are the public side of the modules with which your guests interact with. Inward Facing components (8-9) are the behind-the-curtain modules that you and your production team use to produce a smarter event.
At G2Planet, we believe Ride & Drives are the most impactful type of event activation in automotive event marketing.
However, many automotive manufacturers and agency partners miss out on valuable opportunities because they don't take advantage of best practices and industry-leading technology to improve their activations.
Download our free ebook on six actionable steps you can take to improve your ride & drive activations.