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A Brilliant Budget Reducer for Video. An Experiential Must.

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Experiential marketing can involve a bad "big budget" experience when it comes to video. With a little practice, however, you capture the "cinematic look" in your event footage for less than the lunch budget for a commercial shoot. 

The truth is that smartphones have offered 4K video since 2015 -- well before consumer cameras. This has given manufacturers like Apple, Samsung and LG time to perfect the vaunted "movie look" from a simple cell phone. While high-end smartphones today can run close to $1000.00, there are some amazing options out there.

Better yet, as you will see in this updated post, you can actually buy a dedicated professional movie camera for around 1k (which cost up to 65k just a few years back.) 

10 Directions That Video is Headed in 2018. INFOGRAPHIC.

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Video marketing is exploding online. This is because you will receive 20X the engagement from a video posting over a text only post. We have shared in previous posts some of the best ways to generate high quality|low cost video for your event promotions here (a brilliant solution for low-cost video.) Here is an infographic to help you visualize the trends. 

The World's First Interactive Interview Wall

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This is an interesting twist on the interview backdrop.  The Wally Smart Wall, developed in Israel, is a solution that can replace the undynamic gray backdrops that are often used to carry out on-camera interviews. According to the company, their wall now enables sponsors to communicate directly with their target market through video content and dedicated interactive messages. 

Comprised of a row of screens situated within the exact frame of the ongoing interview, Wally can carry out what they call "active marketing" with any crowd. Or, in essence, pack a lot more messaging into the frame of your interview--which is particularly helpful if your subject is a little short on charisma. 

Why Chatbots Are A Popular New Trend

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Chatbots are an emerging trend in the event marketing space, according to a recent report published by Technavio. 

Story. An experiential success, um, Story.

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It's not often that we report a company acquisition on G2Blog, but this one is a must-read story. Macy's Inc. M, +0.00% said Wednesday that it has acquired Story, a New York City retailer that changes the store design and merchandise every four-to-eight weeks.  Here is a more in-depth version of how this innovative retail--and experiential--partner works. 

Client Testimonial: Captured in Chicago.

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Some observations from a long-term G2Planet client captured during the 2018 Chicago Auto Show. The Chicago show was also the scene for many experiential firsts, including an interior "snow dusting" created to showcase Nissan SUVs!

Behind the Experience: BMC Engage 2016

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BMC Engage 2016

BMC Engage is an annual four-day global user conference that brings together BMC's IT community from around the world. BMC Engage 2016 was held from September 6th - 9th at the ARIA Convention Center in Las Vegas. It was the most successful event to date, with over 2,000 attendees present. Engage provides a forum for BMC and IT professionals such as administrators, developers, and architects to share how the power of technology can be leveraged to fundamentally transform businesses. This conference focuses on the tools, training, and technology that are currently driving today's digital transformation by featuring 300 technical sessions, 90+ customer sessions, as well as valuable opportunities to network with BMC's 170 ecosystem partners. 

Behind the Experience: FOCUS 2016 Intel Security Conference

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FOCUS 2016 Intel Security Conference

Intel Security’s annual security conference, FOCUS 2016, is a critical must-attend event for all security professionals today. The 9th annual three day event was held from November 1 - November 3, 2016 in Las Vegas, Nevada. With the highest attendance rate to date, FOCUS 2016 brought together top security experts from all around the world. This year’s conference focused on current trends and challenges facing the industry, the future of cybersecurity, as well as the McAfee by Intel re-branding unveil.