A key challenge for event professionals (in addition to running successful events) is keeping up with what's happening in the industry: the latest news, trends, and developments in live events.
Twitter is an excellent tool because of its flexibility (such as the ability to create custom lists of specific groups of followers) and its fast pace. Most of the top event industry influencers are active there, as are the top events blogs and leading publications.
Another popular use of the platform is participating in Twitter chats—prescheduled, hosted, typically weekly, generally 30-minutes-or-so discussions in which a moderator will ask a series of questions for participants to answer, usually using a free tool like TweetChat.
It's a great way to have an engaging, education discussion about hot topics with a group of smart event professionals from all over the world, without leaving your desk (or airport terminal, or coffee shop, or wherever you happen to be).
Here are five of the best attended, most highly regarded Twitter chats for event pros.
Hosted by: Trade Show News Network
Wednesdays 1:00 PM Eastern Standard Time
A weekly conversation on topics related to the trade show industry that tackles a single topic each week - such as a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick, Terence Donnelly, Michelle Bruno, and Michael Doane.
Hosted by: The MICE Blog
Mondays 2:00 PM Eastern Standard Time
A weekly Twitter chat hosted by Irina Graf, a corporate event planner and head of a digital marketing agency for the meetings, incentives, conferences, and exhibitions (MICE) industry. Topics relate primarily though not exclusively to concerns and developments in the live events space across the U.K. and Europe.
Hosted by: Association Chat
Tuesdays 2:00 PM Eastern Standard Time
Hosted by KiKi L’Italien, Association Chat is a weekly podcast and briefing for association professionals and entrepreneurs, focused on learning, new ideas, and fostering connections with others in the industry. This chat covers tactics and strategies for marketing, education, events, and technology in the association world.
Hosted by: Endless Events
Wednesdays 5:00 PM Eastern Standard Time
Not your ordinary Twitter chat, #EventIcons is a hybrid video podcast and tweet chat hosted weekly by Will Curran and Brandt Krueger. Event professionals can tune into the live stream and submit questions for guests of the show through Twitter, as well as interacting with other audience members.
Hosted by: Meetings & Conventions
Created and hosted by Meetings & Conventions (M&C) magazine, #ChatMC has been on hiatus since April 2018. However, the editorial team at M&C is open to pitches and collaboration ideas for 2019.