The Top 10 Posts on G2Blog for 2019

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We cover a lot of ground here on G2Blog every year. Here are the posts and topics that you, our awesome readers, found most valuable in 2019.

Six of the top 10 posts covered either data and metrics (not surprising, given that the "use of integrated and aggregated data" was named the single biggest event technology trend for 2020, in our third most-read post below) or resources.

Other popular post topics included event industry trends, expert insights, and best practices.

Here are the 10 (plus one runner-up) most popular posts written this year here on the event technology blog.

Runner Up: Three Creative Ways to Use Social Media to Promote Your Event

Topic: Best Practices

Date: April 4, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Encouraging and simplifying social media sharing is a low-cost, high-return strategy for maximizing exposure and increasing attendance. Here are three creative ways to harness social media marketing to maximize the impact of your next event.

 

  1. 10 Operational Metrics to Measure Event ROI

Topic: Data and Metrics

Date: January 16, 2019

While there are lots of metrics to quantify results, the primary focus should be operational metrics. These metrics include information on which sessions, presenters, and activities were most popular, among other variables. Here are the top 10 metrics most event managers use to help measure ROI. 

 

  1. The Most Important Things to Do After Your B2B Event

Topic: Best Practices

Date: October 10, 2019

During events, planners spend long, intense days overseeing all aspects of the event, making sure that everything from guest check in to AV to WiFi to afternoon coffee and cookies are hiccup-free. But what about after the event? Well quite possibly a couple glasses of wine followed by 14 hours of sleep, but—after that? Here are the most impactful things to do after your event wraps up.

 

  1. The Biggest Influencers On The Largest Trends

Topic: Trends

Date: February 26, 2019

When you ask more than two dozen top events industry professionals for their insights on technology trends, the answers (no surprise) are fascinating. Here is just a small selection of what the biggest names in the field see as the biggest trend(s) in events, particularly in relation to event technology.

 

  1. How Do Events Fit in Corporate Marketing? 8 Intriguing Women Share Their Insights

Topic: Insights

Date: July 9, 2019

Live events are a vital channel for both consumer and B2B marketers, and often the biggest single line item in corporate marketing budgets. Yet many companies aren't fully capitalizing on their strategic value, according to several experts. How can event professionals demonstrate that value? Eight top event experts answer.

 

  1. Three in One. The Ultimate Post on Data Capture Ideas

Topic: Data and Metrics

Date: January 14, 2019

Here are three ways to capture much more extensive, richer, and more valuable data from attendees at your next corporate event. All of this information will be useful to the company in some aspect (marketing, sales, support, product development, etc.). Some of the data may be shared with and useful to individual event or session speakers as well.

 

  1. The Top 18 Certifications for Event Professionals

Topic: Resources

Date: October 3, 2019

Although event planning is not among the professions that require a license, earning one or more recognized certifications is still important for event professionals. Here are five reasons to get certified, and the top 18 certifications for event professionals. Many experienced event industry pros will have more than one certification.

 

  1. 25 Event Industry Blogs to Follow -- Worldwide

Topic: Resources

Date: March 14, 2019

When our own G2Blog was named one of the Top 20 Event Marketing Blogs and Websites for Event Marketers by Feedspot, it got us curious about exploring further. So after a bit more searching, evaluating, and filtering out the best, here are two dozen more top event industry blogs worth checking into.

 

  1. The Biggest Trends in Event Technology for 2020 -- Per 10 Top Events Experts

Topic: Trends

Date: December 3, 2019

When we asked 10 influential event professionals to name the top event technology trends for 2020, we got a range of interesting answers, as expected. We were a bit surprised, however, to see fully half of them mention the same concept. The single biggest event technology trend, according to these experts, is...(read the post)

Also, incidentally, it's kind of amazing this post has reached #3 on our list of top posts for 2019 given it's only been live for two weeks!

 

  1. It Goes to 11 -- The Best Podcasts for Event Pros in 2019

Topic: Resources

Date: August 22, 2019

We published a post in October of 2018 about The Four Best Events Industry Podcasts You Should be Listening To. But like the events industry itself, the number of informative and entertaining podcasts for event professionals continues to grow! So check out this revised and expanded roundup.

And the number one, most popular, most viewed and read post here in 2019 is...(drum roll please)...

 

  1. The Most Important Metrics at Events: Eight Women Share Their Lists

Topic: Data and Metrics

Date: April 25, 2019

What metrics are the most important for you to track at events? Not surprisingly, when you ask eight of the smartest, most influential women in event technology that question, you get a fascinating range of answers. At a high level, the responses from this group of the top women in event tech fell into these ten categories.

That's the list for 2019! We're excited about delivering even more valuable content in 2020.