Mary Meeker of Kleiner Perkins provides THE definitive presentation on the state of the internet every year. Her presentation is an annual watershed for the tech sector and is followed by everyone who is anyone in the business. This is a great synopsis and presentation that you can view here. (You can download the entire deck for free at this link.)
The Key Slide in Her Deck
Out of the over 300 page report, we have culled this salient slide (below) for event marketers. It is absolutely critical that your event planning and marketing platform provides seamless extensibility of all popular text applications that include What's App, Facebook Messenger, Instagram and WeChat. Without this functionality you will miss critical conversations that your attendees are having during your event. Avoid that by learning more about DEEP platforms here.