Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. Here is a way to stay ahead of the curve.
Different types of activations range from small installations and pop-ups, to trade shows and music festivals. Because these activations are so varied, it is easy to look track of how they each work together as whole.
G2Planet recently published a planning tool that event managers can use as a checklist to keep all of their event tactics working in unison. This simple tool becomes particularly powerful when used in conjunction with our new Whitepaper 6 on Experiential Event Planning -- which covers a plethora of "best practices" in the experiential marketing space.
Download our latest Whitepaper and Planning tool by clicking below: