Tonight is Halloween and this has us thinking about the future. For some companies that becomes a scary proposition, but not to G2Blog. Especially not when you step back and think about how the web is proceeding from web 2.0 to 3.0--and what that means for event marketers. 

This week we interviewed James Morgan, an event producer and marketer for nearly thirty years. As well as a lecturer at the University of Westminster, London, he is also the founder of Event Tech Lab, a partnership community for event technology start-ups, developers, event professionals and investors.

Experiential marketing is white hot. If you follow the buzz, you'll hear people wondering out loud if “event marketing” has become passe’ with all the activities surrounding experiential technologies. In case you are new to all the hype (or have been spending time on Mars) here's 2 key things to watch out for with 2 of the most widely used experiences. 

Less linear than a "listicle" and more interactive than an infographic, this microsite (still in beta) allows you to mix and match suggestions for improving event ROI. 

We just picked up this news from Engaget. 5G technology will very likely revolutionize events, again. The primary thrust of this technology will be its ability to capitalize upon what is called the "Internet of Things" or the ability for all devices, everywhere, at all times, to talk with one another. 

A few toplines on webinars from our upcoming Whitepaper:

It's hard to imagine anything that is more futuristic looking in events these days than 3-D Projection Mapping. This technology adds a dimension you must see to believe. 

What's the most effective way for event professionals to keep up with trends and learn new information: blogs or podcasts?

We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we spoke with Pat Ahaesy, who has over 25 years of experience planning and implementing corporate and non-profit conferences and special events.

Given the broad range and rapid pace of new developments in event technology, what's an event planner to do? For example, do you rely on thought leaders, leverage data or tech out? 

According to a variety of industry sources, Uber is testing an on-demand staffing business which they will call Uber Works. The company is apparently testing a variety of services to add value to their brand.

The current service would allow companies to hire for part time positions including security guards and waitrons for corporate events and related functions. It is claimed that this service will not compete with popular short-term staffing sites like Task Rabbit and "gig" sites like Fiverr and others. 

The company will not confirm whether this will be a long-term business or a short-term test. 

Hopefully you've been following along as we interview expert event professionals in our industry, sharing their insights, advice, and unique experiences. This week we took a look into the mind of Sue Pelletier, an award-winning professional writer/editor with experience in online, social media, e-newsletter, tablet app, and print publications.