10 Novel Event Concepts to Stand Out From the Crowd

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For your event to be a lasting success, you need to forge a real connection with the guests. Your events should provide attendees with experiences that will attract, enchant, and sweep them off their feet. We compiled a list of novel concepts that will help you deliver memorable and unique event experiences. 

Using Facebook's People-Based Data for Events

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Rich, behavioral data is the edge that Facebook offers for event analytics. While its data collection practices have been in the news lately, its core functionality remains beyond reproach. And that is a real advantage for event managers who might have been reticent to dive more deeply into Facebook Analytics. 

Selling Tickets Online. What's In Your Bucket?

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Selling tickets online today is a cinch. While numerous point solutions exist for selling tickets, it is important that they are interoperable with your event planning software, otherwise you're never going to "shoot par" when it comes to hitting targets.  

While they are as many point solutions for selling tickets out there as there are events (only a mild overstatement!) here are a few tips to follow when you are sourcing out software to sell tickets online. 

The "Experiential" Spring: How to Own 2018

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Every year, new shiny objects sprout up like spring flowers as the "must-have" tactics for experiential marketing. This year, the industry itself is moving ever closer to a "Single Quiver" approach to deploying a variety of tactics that can be seamlessly linked online and offline. 

The Events Expert Interview Series #4: Christy Lamagna

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Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Christy Lamagna,  one of the most engaged and passionate industry leaders we have had the pleasure of taking with.

20 More Top Event Industry Influencers to Follow

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As noted in a previous post here, 29 Top Event Industry Influencers to Follow, the event industry attracts a special breed of people. Success as an event professional requires one to be imaginative yet practical, strategic but also detail-oriented. You have to love being around people, but also comfortable working with data (or at least working with people who work with data—and speaking their language).

The Events Expert Interview Series #3: Adrian Segar

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Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Adrian Segar, one of the hardest working experts we know.

How To Grow Attendance: The Newest Research

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We have included a link here to some promising new research on how to grow event attendance. This first report from CEIR focuses on planning and goal setting. When you combine these insights with a Data-Driven Enterprise Event Planning platform, you will position yourself at the leading edge of attendee marketing. This is the first in a series of outside reports we find promising.

6 Ways to "Spring Clean" Your Promotion List

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As the event marketing calendar turns toward spring, it's time to weed out the "tire-kickers" you may have on your email and promotional lists to make way for new opportunities. Here is a short list of tasks to undertake:

Client Testimonial: Captured in Chicago.

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Some observations from a long-term G2Planet client captured during the 2018 Chicago Auto Show. The Chicago show was also the scene for many experiential firsts, including an interior "snow dusting" created to showcase Nissan SUVs!

Intelligent Email: The Smartest New Idea in Event Marketing

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Forbes Magazine recently featured an interview with Vivek Sharma, CEO of intelligent content pioneer Movable Type. As the article states, if you are still focused on infrastructure and list creation with emails, you are overlooking the fundamental building block to your success - smarter content.

The Evolution of Event Marketing with Mark Granovsky

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If you've been following along with, you'll know that we've been doing our own Interview the Experts series: so far, we've sat down with Marissa Pick and Michelle Bruno.

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