If your business relies on trade show participation to at least some degree, you obviously want to optimize the time, effort, and money you invest in the undertaking. Accomplishing this objective requires properly preparing and staffing your trade show booth.

Over the next four weeks we will be publishing insights from IBM Watson on what makes digital marketing more effective--from a qualitative standpoint. This week we focus on the first insight from their 2018 Digital Marketing Benchmark Report. 

For a deeper dive into email best practices, check out our new whitepaper:

Event marketing is one of the most promising ways for marketers to reach new and existing customers and engage with them in a way that is less overtly promotional. Indeed, one of the major benefits of an exhibition or event is the ability to build more meaningful relationships and have two-way interactions, while providing a positive experience. 

Have you downloaded your new planning tool for experiential marketing yet? Designed to be used in conjunction with Whitepaper 6: Experiential Event Planning, this super handy spreadsheet tool puts over 20 years of G2Planet event planning experience at your fingertips. It also functions as a great complement to many of the expert insights you'll find in the exclusive interviews only available on G2Planet's blog. 

Click the icon below to download now. 

We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with the powerhouse David Adler, @davidadler, founder and CEO of BizBash, the largest site for event & meeting pros looking for venues, suppliers and news.

Psst...G2Planet does a lot more than interview experts in event planning; our new whitepaper builds on this "body of knowledge" with a planning tool you can use right now.

We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Corbin Ball,  of Corbin Ball & Co., the longest-running site about meeting planning, tradeshow and events technology. As an event and trade show technology analyst, he is an internationally renowned expert on helping clients to save time and improve productivity.

Excerpted from Whitepaper 6 "Experiential Event Marketing" -- download paper at end of this post:  While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands.

Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Michael Shapiro, senior editor at Meetings & Conventions, with a focus on technology and the travel and meetings industry. 

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity.

Our blog has been called "best new blog in events,"* and our whitepapers are why. Don't miss our NEW whitepaper on Experiential Event Marketing. This whitepaper includes a free experiential event planning toolthat covers everything you need to plan more holistically.  Download here or by clicking on the paper below.

Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Nick Borelli,  founder of consultancy Borelli Strategies, with over 20 years of experience in the live event industry and a passion for making an impact. 

While there are many who believe in human creativity, the worlds largest gathering of advertising and marketing professionals agreed that there are many things robots--and by extension Artificial Intelligence (AI) can already do better than humans.