As the LA Auto Show wraps up, we’ll be spending a few days sorting through all the stories our very own G2P reporters have uncovered. A few highlights include this Virtual Reality booth sponsored by Volkswagen for their I.D. line of electric cars and crossovers. While this VR experience was cool to see in action, it was lightly attended on the opening day of the show.
When event marketing spans the extent of your enterprise, organization and planning are critical to capturing all of the value. Using an enterprise software tool can help:
Our staff is at the LA Auto Show this week. One of the more fascinating aspects of this kind of show is the design "language" that each automotive brand displays. Unlike some events, that can be a hodgpodge of different sized booths, table top displays, kitschy giveaways and more, a world-class event like the LA Auto Show is seamlessly designed from start to finish.
A whitepaper that dives into the ways that companies can unleash the strategic value of events:
At G2Planet we understand that using technology is essential to centralize, simplify, and organize by using data to effectively manage events. This is what platforms like EventCENTRAL, our multi-platform management system, do best. Our goal, is for planners to spend the maximum amount of time crafting the perfect experience, rather than getting held back by the operational details. Our latest effort has been creating a whitepaper that discusses how event planners can utilize events as a pillar of their marketing strategy.
G2Planet offers three platforms to our clients
- EventCENTRAL: to help run your business of event marketing
- EventMAX: single event production
- EventAUTO: tailored to the automotive industry
These platforms serve to support you by providing the tools you need to maximize your event returns. Every data point is captured for your future use, allowing you to boost the impact of your events.
Talk about contrarian thinking... Believe it or not, there is a trend in the promotion business today towards "brutalist" web design. This is the simple, ugly HTML aesthetic that continues to drive the “User Experience” of sites like Craigslist, Drudge Report, and to some extent, even Google itself.
Marketing events can be massive beasts to deal with, but you can’t let that hamper their effectiveness. To make everything manageable, you must focus on:
This has probably happened to you. You’ve just downloaded all the footage from your latest event and you realize half of your audience is asking for 4k resolution, and they want it all in two days. Your first response might be “I don’t follow, why do we need 4k videos? And what exactly is 4k anyway?”
Marketing events - ride and drives in particular - are an incredibly powerful source of data. It's possible to capture all of these data points so that they can be put to good use - improving your company and building upon the work that you've already done.
Pick up any magazine or read any business blog and they’ll tout Artificial Intelligence (AI). Like every other new thing, however, it pays to separate perceptions from reality.
Facebook has had quite a week in Congress. As they testify about the 2016 election and the preponderance of "fake news," etc., it pays to take a step back and question what the end result might be for the internet. Imagine, for example, if Facebook and associated large social media sites were regulated like public utilities--what would that mean for the business of event marketing? Would it make it easier or more complex?