Why "13" Is Your New Lucky Number

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In Neocon’s Architectural Principals talk, I was told that pictures look more interesting when they are grouped in odd numbers. The more pictures you hang, the more this is true.

Considering groups of pictures indivisible by two, “more interesting”, seems like an error in rational thinking. But, I can see how larger groups of pictures can work together in drawing our attention. Every picture contains an idea, which can be rearranged and combined with the ideas from the other pictures, making the total experience more stimulating. So, we decided to apply the many picture concept to our blog in an effort ideas and your events stay novel. Please enjoy 13 entirely random yet memorable ways you can improve your next event.

10 Top Event Influencers Talk About Their Biggest Challenges

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We recently asked 10 of the most widely followed influencers in the event industry to tell us about the biggest challenge they faced in their work. While the answers varied (not surprisingly), three common challenges stood out:

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

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Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

The Events Expert Interview Series #19: Travis Stanton

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Hopefully you've been following along as we interview expert event professionals in our industry, sharing their insights, advice, and unique experiences. This week we took a look into the mind of Travis Stanton, who shares his awareness and understanding of the events industry. 

The Events Expert Interview Series #18: Brandt Krueger

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. We continue our dive into the minds of industry experts with Brandt Krueger, the owner of Event Technology Consulting LLC, an instructor at Event Leadership Institute, and Cohost @ #EventIcons.

Nine Top Event Influencers Reveal the Event Technologies They Use Most

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What types of event-related technology do the top events industry experts and influencers use or interact with most often? We asked that question, and received (as expected) quite a range of answers.

The Events Expert Interview Series #17: Jeff Hurt

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we sat down with Jeff Hurt, the EVP of Education and Engagement at the powerhouse resource Velvet Chainsaw Consulting.

Experiential Marketing Best Practices

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While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands.

Do Your Management Systems Meet Your Standards?

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High expectations and corresponding investments of time and resources require management systems that are not currently being provided to address events as an integral part of the business. Event marketing professionals paradoxically find themselves awash in tools, yet lacking critical functionality.

The Events Expert Interview Series #16: Elizabeth Glau

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we sat down with Elizabeth Glau, the expert on applying emotional intelligence to her role as a Product Marketing Manager at Sciensio, as well as the myriad of other shoes that she fills.

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

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Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event.

The Events Expert Interview Series #15: Tracy Fuller

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we sat down with Tracy Fuller, the President of InnovativEvents and Event Heroes. 

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