Behind the Experience: BMC Engage 2016

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BMC Engage 2016

BMC Engage is an annual four-day global user conference that brings together BMC's IT community from around the world. BMC Engage 2016 was held from September 6th - 9th at the ARIA Convention Center in Las Vegas. It was the most successful event to date, with over 2,000 attendees present. Engage provides a forum for BMC and IT professionals such as administrators, developers, and architects to share how the power of technology can be leveraged to fundamentally transform businesses. This conference focuses on the tools, training, and technology that are currently driving today's digital transformation by featuring 300 technical sessions, 90+ customer sessions, as well as valuable opportunities to network with BMC's 170 ecosystem partners. 

Topics: Behind the Experience Customer Success Stories

How to Choose an Event Marketing Agency, Part 1: From Partner to Platform

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Division of Labor. It’s a timeless concept when it comes to event marketing. For example, when it comes to choosing an agency, you’ll want to pay special attention to how they divide the stuff they thrive on from technology headaches that can hold them back.

Put another way, choosing the best agency partner for your buck has a great deal to do with the technology platform that supports them.

Topics: Running your Event Marketing Department

Behind the Experience: FOCUS 2016 Intel Security Conference

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FOCUS 2016 Intel Security Conference

Intel Security’s annual security conference, FOCUS 2016, is a critical must-attend event for all security professionals today. The 9th annual three day event was held from November 1 - November 3, 2016 in Las Vegas, Nevada. With the highest attendance rate to date, FOCUS 2016 brought together top security experts from all around the world. This year’s conference focused on current trends and challenges facing the industry, the future of cybersecurity, as well as the McAfee by Intel re-branding unveil.

Topics: Behind the Experience Customer Success Stories

How to Score Bigger Event Marketing Budgets, From the Big Picture to the “Tin Cup”

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As you plan for the upcoming fiscal year:

Enterprise event marketers don’t always get the budgets they deserve; they get the budgets they negotiate. In this blog post, we discuss ways to make your case for the biggest possible budgets as your company plans for FY’ 2017:

Topics: Running your Event Marketing Department Industry Observations

7.46 billion* reasons to centralize Enterprise Event Planning on one calendar

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(*and counting)

If one thing is certain today, it’s that the world’s population is not getting any smaller. Global enterprises are growing at a similar (albeit a bit smaller) rate with event planning in front of the trend.

Contrary to the claims of some digital pundits, events are exploding as companies crave meaningful customer engagement in every time, place and space imaginable. And while we can’t put a time clock on it, the sheer volume of events continues to surge across the globe.

Staying on top of such complexity inherent to enterprise event planning requires the use of event planning tools and technologies to “tame the wave.” This can make the use of a centralized enterprise event calendar such as that found in EventCENTRAL from G2Planet, an essential tool for the task.

Topics: Running your Event Marketing Department

Infiniti Ride and Drive at Pebble Beach Concours d’Elegence

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Pebble Beach Concours d'Elegence

The annual Pebble Beach Concours d’Elegence is perhaps the most prestigious automotive event in the world. Over 50,000 people come from all over the globe each August for the world’s largest gathering of premier, luxury and sports cars at the Pebble Beach Resort. Some of the rarest classic cars come from far and wide to compete for the prestigious Best of Show and other awards. Concours d’Elegence is also an opportunity for the world’s top luxury automakers to debut their concept cars and engage with consumers.

Topics: Behind the Experience

Six Compelling Stats and Facts About Enterprise Event Marketing

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Live Events Remain Most Effective and Influential Way to Reach Buyers:

Although digital marketing may capture more online search interest, trade shows and other in-person events remain the most widely used and most effective lead generation tactic for enterprise marketers. 

That's a conclusion echoed in several different research studies over the past year. A Gartner study reported in Harvard Business Review also found that direct interaction with a vendor had the highest likelihood for buyers of influencing their purchase decisions.

Topics: Industry Observations

Improve Your Event Marketing Strategy With These Social Superheroes [Infographic]

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No, we are not talking about the web-slinging or shield-wielding kind. Our favorite superheroes do not sport capes and slinky bodysuits, but they play a huge role in the way people live and interact with each other in the modern world, and more importantly, in event strategy. If you're an EventProf, you rely on them every single day to make your events a huge success and improve your event marketing strategy. 

Yes, we are talking about social media networks, like Facebook and Twitter, that are nothing less than superheroes to event managers who use them not only to organize and market events, but also to establish strong relationships with thousands of other industry professionals, speakers and potential attendees. They are a critical catalyst in how to amplify the impact of event marketing.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

A Cross-Functional, Enterprise Approach to Event Strategy Yields Better Results

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Get the entire enterprise on board 

Every year corporations spend millions of dollars putting together various events attended by their customers, prospects and partners. With such an investment, many executives are wondering if opportunities are being missed in these activities. They aren’t alone. Reasons behind this concern are found in a Harvard Business Review article describing a new B2B landscape. In it the authors argue that “outdated assumptions” about the sales funnel need to be challenged.

Topics: Running your Event Marketing Department Industry Observations

6 Steps to Better Ride & Drive Activations

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At G2Planet, we believe Ride & Drives are the most impactful type of event activation in automotive event marketing.  

However, many automotive manufacturers and agency partners miss out on valuable opportunities because they don't take advantage of best practices and industry-leading technology to improve their activations.

Download our free ebook on six actionable steps you can take to improve your ride & drive activations.

Topics: Running your Event Marketing Department Ebooks