No, we are not talking about the web-slinging or shield-wielding kind. Our favorite superheroes do not sport capes and slinky bodysuits, but they play a huge role in the way people live and interact with each other in the modern world, and more importantly, in event strategy. If you're an EventProf, you rely on them every single day to make your events a huge success and improve your event marketing strategy.
Yes, we are talking about social media networks, like Facebook and Twitter, that are nothing less than superheroes to event managers who use them not only to organize and market events, but also to establish strong relationships with thousands of other industry professionals, speakers and potential attendees. They are a critical catalyst in how to amplify the impact of event marketing.
Facebook has the largest user base (now more than 1.7 billion users) today on the Internet, making it the one of the most powerful mediums for driving ticket sales and attracting traffic to your event. Similarly, Twitter has many powerful features that can help you advertise your event and obtain quick and sometimes viral results. And if you want to network with other professionals in your industry, you can’t do better than LinkedIn.
Still not convinced? Check out the below infographic from Maximillion which takes a close look at some of the coolest social superheroes of event management!