Experiential Marketing goes "Virtual" at the LA Auto Show

read time

As the LA Auto Show wraps up, we’ll be spending a few days sorting through all the stories our very own G2P reporters have uncovered. A few highlights include this Virtual Reality booth sponsored by Volkswagen for their I.D. line of electric cars and crossovers. While this VR experience was cool to see in action, it was lightly attended on the opening day of the show.

What's also interesting is how scarce VR was in the West Pavilion—where many of the heavy hitting brands were on display. From what we could see, neither Genesis, Hyundai, Toyota, Mazda, Mercedes, Buick, Cadillac, Maserati, GMC or Chevy utilized VR to the extent that VW did. As all these brands are very quick adapters, that’s likely to change.

What WAS utilized extensively by ALL these brands were Ride and Drives—with Mazda’s being the most exceptional experience from our own in-car drives. And, to be honest, you really don’t need Virtual Reality when you can drive a REAL car, right? Better to have engagement than an escape.

Virtual Reality in Use.png

If you're looking for more information on Ride & Drives, check out our free, in-depth e-book: 

New Call-to-action