Enterprise Event Management Whitepaper: The Role of The Ecosystem

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A whitepaper looking at event planning technologies that integrate easily with an organization's larger marketing stack.

At G2Planet we think about using technology to fundamentally simplify event planners' jobs. Our goal is to have planners spending the maximum amount of time crafting the perfect experience, rather than getting bogged down in inane operational details. Our latest effort has been creating a series of four whitepapers discussing various parts of an event planner's technology stack.

In this whitepaper we will discuss:

  • The current landscape for data-collection technologies at events.
  • A marketing "stack" vs. "system" and the advantages of the former.
  • How event data can be extended to the entire enterprise.


To download the first whitepaper in this four part series click below.

DEEP Whitepaper One