Data Driven...Schwag Bags? Yep. Here are Five Do's and Don'ts

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G2Blog has a few snack-sized posts designed for you to read in-between planning meetings this fall. Think desserts, not dissertations. This post uses data compiled from a variety of post-event questionaires compiled by clients since 2013. We’ve compiled it into a handy 'Do's and Don'ts' list of gifts that leave attendees feeling 'pleasantly suprised' at the end of an event.

BMW Gift Bags


  • Mobile chargers
  • Seasonal items
  • Mint tins
  • Snacks and Beverages
  • Branded Moleskins
  • Branded Outerwear
  • National Gift Cards (not Local)
  • Small Branded Umbrellas



  • Pens (just forget them)
  • Baseball Caps
  • Keychains
  • Coffee Cups
  • Bumper Stickers
  • Promotional Bracelets
  • Lanyards
  • Magnets



You might find a few items surprising—and if you disagree with us let’s compare data! Generally speaking, though, you don’t want to have a bag that is weighted down with heaver items like coffee cups. Keychains are also last century in the age of key fobs. Finally, if you are going to do Gift Cards, make sure they are national and not local gift cards, because while a card to a local watering hole might be quaint, quantitatively speaking nationally branded gifts cards are used 86% more than “off-branded” or specialty cards.

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