No smart event planner wants to be left “off the calendar” when it comes to social media at an event. While it’s easy cover your bases on Facebook, Twitter, LinkedIn and some form of stitched together story (as we covered on previous post about Facebook Stories vs. Snapchat) your core competencies may need a tune-up.
Whoa, are we calling you “socially incompetent”?
Of course not.
What we are saying is that no matter what social media you use creating content takes effort. Social media mavens think like bloggers, they have amped up phones that serve as mini-movie cameras and they are always spotting new opportunities to share content. You should do the same. Here’s how:
BLOGGING TIPS: A French Film Director once said that the initial act of creating requires crushing your emotions (and this is a sanitized version of what he said). The truth is that most people have trouble committing their thoughts to screen. Social media however is a ruthless master that demands you say everything and anything all the time.
What’s an event manager to do?
- Don’t hire a writer. Become one.
- Treat your thoughts coldly at first.
- Get a good note-taking app like Evernote or OneNote and jot ideas on your phone.
- Concentrate on QUANTITY, not quality.
- Keep your posts to about three paragraphs at a minimum.
- Put 80% of your effort into the headline or subject line.
- Realize the 20/80 rule (which is roughly that only 20% of your stuff will get read. People spend 3 seconds on a post and you can always take a bad one down and post another.)
VLOGGING TIPS: While that French Director lived before cellphones, we’re pretty sure today he’d tell you to invest in the best possible VLOGGING device you can. That means getting a decent phone that can generate short 30 and 60 second clips in full HD or UHD quality.
If your bosses are cheap, then get yourself one of our favorite devices: the LGV10 which allows you to take pictures at 1.8 f-stops (or low light) and has manual control of both your photos and videos. This $800.00 new device (in 2016) is going for about $250.00-300.00 on Amazon right now.
Why do you need video?
- You need stuff you can post live. Streaming video gets more hits than words and pictures.
- Video increases open rates on your email.
- EVERYONE is using video today.
How do you shoot like a Film Director?
- Um, you don’t. Once again, forget perfection.
- Shoot close up video that creates a pleasant depth of field (foreground in focus background blurred…see 1.8 f stop…)
- Shoot in 3 second bursts and stitch clips into a 30 second or 60 second spot.
- Use the “rule of thirds” which simply means you compose your shot before you hit the video button in three equal parts…with your subject slightly off center. Use “negative space.”
III Twitch Tips: This third tip is something we have not even talked about in this post (by design). If you have read this far, then you are ready for our last recommendation—to live stream during your event to Twitch—which is Amazon’s live streaming channel. Yep, owned by Amazon.
Twitch is a channel that works just like Facebook live except that it is not Facebook and you can stream endlessly. It’s essentially a live “TV channel” that you can use to broadcast content like a web cam except that it handles HD and UHD video and makes you appear cutting edge.
While it’s still primarily used by gamers, it might get out of your corporate space for a spell and give you the freedom to experiment with live streaming where not EVERYONE can see you.
Until you get so popular that you own your own online channel.
Then you’ll need to reach our posts on venture capital.
Ever used Twitch to live-stream a corporate event? We want to hear about it!