Behind the Experience: FOCUS 2016 Intel Security Conference

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FOCUS 2016 Intel Security Conference

Intel Security’s annual security conference, FOCUS 2016, is a critical must-attend event for all security professionals today. The 9th annual three day event was held from November 1 - November 3, 2016 in Las Vegas, Nevada. With the highest attendance rate to date, FOCUS 2016 brought together top security experts from all around the world. This year’s conference focused on current trends and challenges facing the industry, the future of cybersecurity, as well as the McAfee by Intel re-branding unveil.


The headlining keynote speakers included Ashton Kutcher - an award winning actor and Silicon Valley's most successful investor, Ted Koeppel - former Anchor/Managing Editor of Nightline, and Chris Young - SVP and GM of Intel Security Group, to name a few. The FOCUS evening event also featured special performances from the Goo Goo Dolls.

The McAfee by Intel Rebranding Unveil

Intel Security’s product line integrated with their McAfee product line and has since been re-branded as McAfee by Intel, which is designed to make the digital world safer and more secure for everyone. Intel used this year’s FOCUS to unveil the new McAfee by Intel brand, colors, and logo.

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Highlights from G2Planet

Our EventMax platform enabled Intel to seamlessly plan 2016 FOCUS. The 24 integrated modules available on the platform were all customized towards Intel's specific event marketing needs. Our event services and proprietary event management solutions were critical to the success of this event.

Event Registration was a huge highlight for G2Planet this year, thanks to our seamless integration with Intel Security. G2Planet ensured a smooth flowing registration process on site.

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Badging was highly efficient during the event, Intel and attendees utilized our XL badges for session tracking and scanning and were extremely happy with how smooth and efficient the process was.


Exhibitors also found immense value in G2Planet’s EventREACH lead capture system, which enabled them to seamlessly capture thousands of quality leads mid-conversation.

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Thank you Intel!

G2Planet would like to thank Intel Security for allowing us to help manage and execute their 2016 FOCUS Security Conference. This year’s event was a huge success both on Intel and our end, highlighting yet another successful partnership between G2Planet and Intel.

We are extremely grateful and this year’s success is a great testament to the synergy and rhythm that results from our long term relationship with Intel. We look forward to continuing to serve Intel’s event marketing needs.


What other events are we involved in? Check out our Behind the Experience series! 

Citrix Synergy 2016

Mazda Experiential - South by Southwest (SXSW) 2016

Infiniti Ride and Drive - Pebble Beach Concours d'Elegence 


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