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Tom Pick

Recent Posts by Tom Pick:

The Top 22 Professional Associations for Event Planners.

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(NOTE: This article originally appeared in Corporate Event News, January 9, 2019).

Choosing the Right Event Speaker. 7 Key Influencers Weigh In: Part Two.

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The Top Event Planners in the industry share their thoughts on choosing the perfect speaker for every event. Hint: It's not just about Speakers Bureaus. 

Choosing The Right Event Speaker. 7 Key Influencers Weigh In: FULL BIOS.

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When your prospective corporate event guests are evaluating which events to attend, the destination and quality of networking certainly matter. But the single most important factor is the value of the education, the content you will deliver.

The Events Expert Interview Series #29: Trevor Foley

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week, we share insights from Trevor Foley, founder and managing director of tfconnect—an event organiser and global talent network for the events industry. With more than two decades of experience in events, leading both industry associations and his own agency, Trevor has a unique perspective on this segment.

High Value Events. How They All Add Up.

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The bar keeps getting raised for enterprise event planners, as does the multi-faceted pressure placed on them (contrary to popular misconceptions, event marketing professionals do a lot more than "party planning" and picking out place settings):

2 Funnels. One Goal. No "Tirekickers."

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This post is digested from the report and seminar 7 Key Insights from the "How B2B Marketing is Changing". One of the gems you'll find in the middle of that report is a solution for avoiding "Tirekickers" at shows. We're talking about those pesky people who love filling their bags with expensive literature, CDs and giveaways with no intention of buying anything. 

Author Interview: Christy Lamagna, The Strategic Planning Guide for Event Professionals

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Corporate events are expensive—often one of the biggest items in the marketing budget. But when done well, they can produce a significant return on investment, both in quantifiable financial measures and soft benefits to the organization.

The Top Challenges for Event Professionals (From 23 Industry Experts)

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Event experts are a diverse lot, ranging from editors to consultants, planners, vendors, and service providers.

The Top Five Twitter Chats for Event Professionals

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A key challenge for event professionals (in addition to running successful events) is keeping up with what's happening in the industry: the latest news, trends, and developments in live events.

The 24 Top Industry Event Publications

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Event planners keep up a crazy work pace. With this in mind, earlier this week we “short-listed” a few publications you should follow in this business. Today we are releasing the full and definitive list of the Top 24 Event Industry “Must-Follow” publications.

The Events Expert Interview Series #28: Miguel Neves

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We have been interviewing expert event professionals in our industry, sharing their insights, advice, and unique experiences. This week we spoke with Miguel Neves, who describes himself as a curious creator and caring curator of computerised content and conscious connector of charismatic characters. He holds a masters’ degree in Conference and Events Management from the University of Westminster, and is a Certified Meeting Professional and a Digital Event Strategist. 

Unleash the inherent strategic value of your events:

Download "Business of Events" Whitepaper

1) Can you walk us through your career path from your early days as an event producer through your extended tenure at IMEX, and how that led to your current role as social strategist at miguelseven.com?  And what does a typical day look like for you now?

The Events Expert Interview Series #27: Samuel J. Smith

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We have been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. With a dynamic and diverse professional experience, Samuel J. Smith is now Managing Director at Interactive Meeting Technology, leading a team that's redesigning meetings by transforming attendees into active participants. 

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