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Tom Pick

Recent Posts by Tom Pick:

10 Top Event Influencers Talk About Their Biggest Challenges

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We recently asked 10 of the most widely followed influencers in the event industry to tell us about the biggest challenge they faced in their work. While the answers varied (not surprisingly), three common challenges stood out:

The Events Expert Interview Series #19: Travis Stanton

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Hopefully you've been following along as we interview expert event professionals in our industry, sharing their insights, advice, and unique experiences. This week we took a look into the mind of Travis Stanton, who shares his awareness and understanding of the events industry. 

The Events Expert Interview Series #18: Brandt Krueger

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. We continue our dive into the minds of industry experts with Brandt Krueger, the owner of Event Technology Consulting LLC, an instructor at Event Leadership Institute, and Cohost @ #EventIcons.

Nine Top Event Influencers Reveal the Event Technologies They Use Most

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What types of event-related technology do the top events industry experts and influencers use or interact with most often? We asked that question, and received (as expected) quite a range of answers.

The Events Expert Interview Series #17: Jeff Hurt

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we sat down with Jeff Hurt, the EVP of Education and Engagement at the powerhouse resource Velvet Chainsaw Consulting.

The Events Expert Interview Series #16: Elizabeth Glau

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we sat down with Elizabeth Glau, the expert on applying emotional intelligence to her role as a Product Marketing Manager at Sciensio, as well as the myriad of other shoes that she fills.

The Events Expert Interview Series #15: Tracy Fuller

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We've been interviewing expert event professionals in our industry, and sharing their insights, advice, and unique experiences. This week we sat down with Tracy Fuller, the President of InnovativEvents and Event Heroes. 

How To Keep Track of Your Attendees Throughout Your Event

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Tracking Technologies

For all but the shortest, simplest events, your event credential (badge or wristband) will incorporate either a QR code or an embedded RFID chip. Both store data about the attendee and can be scanned by reader hardware at various points and for various purposes throughout the event.

Four Ways to Capture Valuable Data at Corporate Events

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Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.

The Events Expert Interview Series #14: Serena Holmes

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Serena Holmes, the President and CEO of Tigris Events - who's showing us the incredible power of women in the workplace!

1) Can you tell us a little bit about how you decided to join Tigris Events back in 2004, and how it's grown over the years? What types of clients do you normally serve? And what does a typical day look like for you now?

I came on  board at Tigris part-time literally two months after it was created, which led to management, partnership, and then eventually full ownership four years later.

We were very fortunate to land some very big clients early on like Rogers Communications, CHIN Radio, Motorola, and others. Over the past 4-5 years particularly, we have had tremendous growth, largely stemming from our SEO efforts. We have more than quadrupled in size since 2013.

These days, we serve a wide range of clients with event staffing, event planning and experiential marketing services. These are approximately 50% agencies such as advertising, marketing, media, PR and even event planning companies; and 50% direct to brands. The latter largely include food/beverage, consumer packaged goods, media, and technology companies, as well as others.

A typical day for me includes checking in with my team, going over quotes that have been sent out, producing proposals and event services agreements for new events, and ensuring my team is on track. I have an account director who supports some of this while I am busy in the office and on the road. Every week is a bit different!

The Events Expert Interview Series #13: Rachel Wimberly

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Rachel Wimberly, the powerhouse president of Tarsus Media.

The Events Expert Interview Series #12: Adam Parry

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Adam Parry, the Director and Co-founder of Event Industry News - an online magazine for the events industry that reaches over 65,000 event professionals around the world every month. 

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