Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. We are thrilled to kick off this series with Marissa Pick, formerly events marketing manager at BizBash Media and currently global director B2B social media at The CFA Institute.
Recent Posts by Tom Pick:
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
Corporate events run the gamut from simple marketing webinars to sponsored conferences and road shows to huge, complex annual events like sales kickoff meetings and global customer conferences.
The event industry attracts a special breed of people. Success in event management and marketing requires a unique blend of creativity and pragmatism. It demands the ability to sweat the details as well as see the big picture. It entails the ability to work with data (or at least to work effectively with those who do) as well as profound understanding that the data is ultimately about people—your guests.