Tom Pick

Recent Posts by Tom Pick:

The Events Expert Interview Series #4: Christy Lamagna

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Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Christy Lamagna,  one of the most engaged and passionate industry leaders we have had the pleasure of taking with.

20 More Top Event Industry Influencers to Follow

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As noted in a previous post here, 29 Top Event Industry Influencers to Follow, the event industry attracts a special breed of people. Success as an event professional requires one to be imaginative yet practical, strategic but also detail-oriented. You have to love being around people, but also comfortable working with data (or at least working with people who work with data—and speaking their language).

The Events Expert Interview Series #3: Adrian Segar

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Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Adrian Segar, one of the hardest working experts we know.

The Events Expert Interview Series #2: Michelle Bruno 

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Michelle Bruno is a writer, blogger, and technology journalist. Through her work she develops content and content strategies for technology companies specializing in the live-event industry. She currently writes about technology, design, and strategy for face-to-face meetings at Fork in the Road blog and publishes Event Tech Brief, a weekly newsletter and website on event technology. 

Nine Ways to Use an Enterprise Event Credential 

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Corporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) assigned to each attendee.

The Events Expert Interview Series #1: Marissa Pick 

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Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. We are thrilled to kick off this series with Marissa Pick, formerly events marketing manager at BizBash Media and currently global director B2B social media at The CFA Institute.

Four Ways to Capture Valuable Data at Corporate Events

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Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.

How to Choose the Best Type of Credential for your Corporate Event

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Corporate events run the gamut from simple marketing webinars to sponsored conferences and road shows to huge, complex annual events like sales kickoff meetings and global customer conferences.

29 Top Event Industry Influencers to Follow

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The event industry attracts a special breed of people. Success in event management and marketing requires a unique blend of creativity and pragmatism. It demands the ability to sweat the details as well as see the big picture. It entails the ability to work with data (or at least to work effectively with those who do) as well as profound understanding that the data is ultimately about people—your guests.

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