Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.
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Event marketing is one of the most promising ways for marketers to reach new and existing customers and engage with them in a way that is less overtly promotional. Indeed, one of the major benefits of an exhibition or event is the ability to build more meaningful relationships and have two-way interactions, while providing a positive experience.