Mark Granovsky

Mark Granovsky

Mark Granovsky is the founder and CEO of G2Planet. Driven by an abundant desire to create and ‘be in service,’ Mark has applied his artistry to pioneering new software and technology-based solutions for corporate event marketing departments. When he is not busy guiding G2Planet or helping clients solve business challenges, Mark spends his time with his wonderful wife and being a loving father to his 4 children while also getting in the swimming pool a few times a week to stay in shape.

Recent Posts by Mark Granovsky:

The "Experiential" Spring: How to Own 2018

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Every year, new shiny objects sprout up like spring flowers as the "must-have" tactics for experiential marketing. This year, the industry itself is moving ever closer to a "Single Quiver" approach to deploying a variety of tactics that can be seamlessly linked online and offline. 

How To Grow Attendance: The Newest Research

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We have included a link here to some promising new research on how to grow event attendance. This first report from CEIR focuses on planning and goal setting. When you combine these insights with a Data-Driven Enterprise Event Planning platform, you will position yourself at the leading edge of attendee marketing. This is the first in a series of outside reports we find promising.

6 Ways to "Spring Clean" Your Promotion List

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As the event marketing calendar turns toward spring, it's time to weed out the "tire-kickers" you may have on your email and promotional lists to make way for new opportunities. Here is a short list of tasks to undertake:

Intelligent Email: The Smartest New Idea in Event Marketing

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Forbes Magazine recently featured an interview with Vivek Sharma, CEO of intelligent content pioneer Movable Type. As the article states, if you are still focused on infrastructure and list creation with emails, you are overlooking the fundamental building block to your success - smarter content.

The Evolution of Event Marketing with Mark Granovsky

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If you've been following along with, you'll know that we've been doing our own Interview the Experts series: so far, we've sat down with Marissa Pick and Michelle Bruno.

Better Than a Robot. G2Blog.

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For nearly two decades we've been thinking about how to improve event management with technology. With G2Blog we are trying to make those thoughts accessible to everyone, in hopes that they will be useful.

3 Cringe-Worthy Activations and How to Avoid Them

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Now that we are in the thick of the experiential marketing season, rest assured there will be some unwelcome surprises in store. For a professional like you, that will likely be as little as a bag of popcorn that fails to pop. 

Top Trends in Enterprise Event Management Software

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Our founder and GEO, Mark Granovsky, talked with podcast host James Dickson about what trends are the most important in enterprise event management software. Their conversation emphasized what kinds of requests organizers are making as to how they want the systems to function, and how you can adapt to meet those demands.

Event Planners, How Well Do You Know Your Fans?

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If you want to see how Data-Driven Enterprise Event Planning (DEEP) applies to the real world, just take a closer look at America's favorite pastime. Everything about this spring and summer sport revolves around data. While professional managers have an encyclopedic knowledge of the players and their stats, professional sports teams have almost the same level of granular knowledge about their fans.

Three Different Event Marketing Resources You Need to Explore 

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Information can come in all different shapes and sizes - whether it be podcasts, infographics, or blogs like the one you're reading now. Below, we've highlighted three different resources in three different formats, for you to choose what best works for you.

Virtual Reality, Indoor Snow, and Obstacle Courses: Experiential Marketing in Chicago

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Two weeks ago, we gave you a look at experiential marketing during Super Bowl VII. This week, we're taking you to Chicago, to the largest Auto Show in North America. If there's one takeaway we have from the Chicago Auto Show, it's that experiential marketing is becoming both more virtual and reality based at the same time - increasing the need for sophisticated data gathering and analysis. 

Deep Inside an Auto Show [With Video]

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While the LA Auto Show was early last december, we've continued to dive deeper into the experience. From an outside perspective, the flashy cars and lights mask the intricacy of the built experience. From an insider's point of view, we understand that everything that happens can be used as a piece of data - increasing the impact and, therefore, the return on investment. 

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