G2Blog has a few snack-sized posts designed for you to read in-between planning meetings this fall. Think desserts, not dissertations. This post uses data compiled from a variety of post-event questionaires compiled by clients since 2013. We’ve compiled it into a handy 'Do's and Don'ts' list of gifts that leave attendees feeling 'pleasantly suprised' at the end of an event.
Recent Posts by Mark Granovsky:
Creating a "great customer experience" is something often said in the world of event marketing, without a lot of explanation. For this article we’ll borrow Forrester’s definition: an interaction between customers and a company that is useful (provides value), usable (easy to find and engage with), and enjoyable (people want to use them).
No matter how successful your event has been, there is always next year, or next month to worry about. E-mail promotions for your future event are a great way to keep your event schedule and offerings top of mind with key prospects and ensure attendance.
The Emmys are the “Super Bowl” of events for television. While the typical business event might not feature as many wardrobe malfunctions and political jokes, it’s not all that different behind the scenes. In fact, good event software probably has all the functionality necessary to make the EMMYs run smoothly:
As data-driven marketers, we can appreciate Taylor Swift. While we're told she makes music, her online stats are what speak to us.
Swift is breaking all kinds of records on the verge of her new CD, "Reputation", this Fall. Her video "Look What You Made Me Do" has been streamed 90 million times in the last week alone. Whatever your opinion on her music, she remains a master class in marketing.
So, here are a few tips to "Taylorize" your events this fall.
Using data to drive automotive events only works when you use it. The more data you use, the better it can work. It's a lot like having star running back on the football field—who performs better the more times he gets the ball. (It's Fall, we're thinking football.)
Modern enterprise event marketing platforms can do many things. While any platform can help you cover the basics, a data-driven platform can help you maximize all opportunities.
Some of us at G2Planet are big fans of Star Trek. While we don’t take this fascination to the level of Cosplay, we do find inspiration from the show for our daily lives as event planning software programmers.
A whitepaper that examines the criteria for good automotive event management software, and gives a complete picture of event marketing technology solutions available to the automotive industry.
Keeping track of event expenses is a little like filling a laundry basket. The more efficiently you can organize colors from whites, singles from separates, and so on and so forth, the tidier everything will turn out in the end.
One of the benefits of the Data Driven Enterprise Event Management is that your expenses can be easily categorized, analyzed and tracked in real-time. DEEP tools also allow you to aggregate all your data so you can mine it for insights. This process will frequently reveal smaller expenses that can make a big difference in your overall ability to control expenses and costs.
A whitepaper that examines the neccesity of using a flexible platform for managing events.
A whitepaper looking at event planning technologies that integrate easily with an organization's larger marketing stack.