Recent Posts by Mark Granovsky:
Marketing events - ride and drives in particular - are an incredibly powerful source of data. It's possible to capture all of these data points so that they can be put to good use - improving your company and building upon the work that you've already done.
Pick up any magazine or read any business blog and they’ll tout Artificial Intelligence (AI). Like every other new thing, however, it pays to separate perceptions from reality.
Facebook has had quite a week in Congress. As they testify about the 2016 election and the preponderance of "fake news," etc., it pays to take a step back and question what the end result might be for the internet. Imagine, for example, if Facebook and associated large social media sites were regulated like public utilities--what would that mean for the business of event marketing? Would it make it easier or more complex?
Employee motivation frequently falls to event marketing as a responsibility. While it can be a whole lot of work it can also be a lot of fun. Events during the Holiday Season are an easy way to create team-building at work while avoiding too much scrutiny over results. In short, they can be an easy win, provide you avoid these pitfalls.
It may come as a surprise to event marketers how quickly attendees “tune out” during events. Just because your audience is there does not mean that they are held captive by your presentations – there are many other reasons they might be there, including the chance to score free drinks, great food and get a fully paid getaway for the price of watching a few presentations they can study later online.
Now that we are in the thick of event season, it’s time to determine who is truly Queen or King of the Hill with displays. Let us submit this $6 million floating island for your consideration—which would be perfectly suitable for a visitor suite on any show near water. We’re thinking Miami, San Diego... perhaps Monaco? If you think we’re crazy, ask yourself what it costs to build and rebuild a custom booth for every event. Think of the impact.
If you're under the impression that Bingo is only a game played in retirement homes - you would be wrong. It was also once the primary way event marketers compiled information on leads. How, you might ask? Little “bingo” cards were placed into magazines and inserts for people to fill out to receive more information on companies and brands. Essentially, they were little paper forms. In terms of creating rich customer profiles, however, marketers were out of luck.
At G2Planet we continually explore advanced technologies for planning. Right now, Artitfical Intelligence (AI) is mostly a buzz word, but in the future it has a lot of potential to help us make better decisions. AI can be programmed to model any kind of outcome (provided you get the logic right), which means it can make decisions based a broader and more precise set of outcomes than people can. Futurist Shelly Palmer gave us a great example of AI's potential using Game Theory, a classic decision making framework for economists.
Corte Madera, CA / October 12, 2017 / PRNewswire / G2Planet debuts an exciting new film on the growing company. Shot “documentary style” in Minneapolis, Orlando and Corte Madera, the 7-minute film takes a “you-are-there” look at the business of data-driven events.
G2Blog has a few snack-sized posts designed for you to read in-between planning meetings this fall. Think desserts, not dissertations. This post uses data compiled from a variety of post-event questionaires compiled by clients since 2013. We’ve compiled it into a handy 'Do's and Don'ts' list of gifts that leave attendees feeling 'pleasantly suprised' at the end of an event.
Creating a "great customer experience" is something often said in the world of event marketing, without a lot of explanation. For this article we’ll borrow Forrester’s definition: an interaction between customers and a company that is useful (provides value), usable (easy to find and engage with), and enjoyable (people want to use them).