Mark Granovsky

Mark Granovsky

Mark Granovsky is the founder and CEO of G2Planet. Driven by an abundant desire to create and ‘be in service,’ Mark has applied his artistry to pioneering new software and technology-based solutions for corporate event marketing departments. When he is not busy guiding G2Planet or helping clients solve business challenges, Mark spends his time with his wonderful wife and being a loving father to his 4 children while also getting in the swimming pool a few times a week to stay in shape.

Recent Posts by Mark Granovsky:

Three Badge Features to Create a More Engaging Event

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Not all trade show badges are created equally. You’d think that a thin piece of plastic would be more democratic, but it’s not. In fact, there are some very specific types of badges you need if you want to optimize your attendee experience, helping create the perfect event.

Topics: What Goes on at an Event

Five Essentials for Mobile Event Planning Apps.

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If you are a fan of Marvel Comics or DC movies, then you probably have an opinion on the best superpowers an action hero can have. While stuff like X-Ray vision is cool, the Superpower event manager simply must have something powerful in their hands. With this in mind, here is a brief-on-go checklist that every mobile event app today must have. 

Topics: Platform Educational

Why "13" is a Lucky Number for Events

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This past week, in Neocon’s Architectural Principals talk, I was told that pictures look more interesting when they are grouped in odd numbers. The more pictures you hang, the more this is true.

Considering groups of pictures indivisible by two, “more interesting”, seems like an error in rational thinking. But, I can see how larger groups of pictures can work together in drawing our attention. Every picture contains an idea, which can be rearranged and combined with the ideas from the other pictures, making the total experience more stimulating. So, we decided to apply the many picture concept to our blog in an effort ideas and your events stay novel. Please enjoy 13 entirely random yet memorable ways you can improve your next event.

Topics: From the CEO's Desk Industry Observations What Goes on at an Event

For Planners Thinking About Everything That Could Go Wrong

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Tanya’s Mishap

Perhaps more than any other profession, event planners are familiar with trepidation, an impending feeling that something will go wrong. My friend (we’ll call her Tanya) recently told me a story explaining why. 

Topics: From the CEO's Desk

Measure Events like You'd Measure a Website

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The Drawbacks of Event Marketing (Or So They Say)

Event marketing is the single best way to generate qualified leads. So, why isn’t it utilized more? Traditionally, measuring the outcome of events the way one would with digital marketing has been difficult, making it challenging to determine their return on investment. This lack of clarity has made them a less popular option in the face of digital channels which provide precise measurements for judging success.

Topics: Running your Event Marketing Department Industry Observations

Why DATA Delivers More Than Fads in Corporate Event Marketing

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Why Data Delivers More Than Fads.

5 Simple Ideas That Prove It.

When it comes to events, it is easy to be distracted by the latest shiny object. While no event planner wants to be without the latest cool idea at a critical event, the bigger risk is building your plan around a dud. With that in mind we’ll cover 5 data-backed ideas that will deliver the wow factor you desire without the headaches. 

Topics: Running your Event Marketing Department Industry Observations

How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

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It’s generally agreed that the moment you turn 35 years of age you are too old for Snapchat. And here you thought 40 was the new 50.

At G2Planet having a HQ in Silicon Valley and an office in ice-cold Minnesota keeps us more centered about these things. If anything, we prefer to exploit every new technology like marauding Vikings — using only what works and jettisoning what doesn’t.  Which brings us back to Snapchat.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

Blog, VLOG or Twitch? How to Keep Your Social Media Menu Full at Your Events.

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No smart event planner wants to be left “off the calendar” when it comes to social media at an event. While it’s easy cover your bases on Facebook, Twitter, LinkedIn and some form of stitched together story (as we covered on previous post about Facebook Stories vs. Snapchat) your core competencies may need a tune-up.

Topics: What Goes on at an Event

“FOMO” Promos. Are You Missing Out on Them at Your Events?

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There’s an acronym going around Silicon Valley these days that simply means “Fear Of Missing Out” or FOMO. It’s how an entire army of social media and tech specialists tap into our insecurities about missing out on the essential things in life. No, you don’t need social media to keep this from happening, but that’s not how your average attendee sees it.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

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If you are fond of visiting State Fairs then you are familiar with the “Carnival Barker.” We are talking about the slightly-tatty person that stands in front of the latest stomach churning attraction and invites you in. Unless they grab you by the collar and yank you into line you probably walk past them.

Unless you see something irresistible.

The same rules apply to your tradeshow booth. It’s not who shouts the loudest in the booth that gets the people into your space, but how your brand looks, feels, acts, shouts and yes, even feeds your potential passers-by.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event