Mark Granovsky

Mark Granovsky

Mark Granovsky is the founder and CEO of G2Planet. Driven by an abundant desire to create and ‘be in service,’ Mark has applied his artistry to pioneering new software and technology-based solutions for corporate event marketing departments. When he is not busy guiding G2Planet or helping clients solve business challenges, Mark spends his time with his wonderful wife and being a loving father to his 4 children while also getting in the swimming pool a few times a week to stay in shape.

Recent Posts by Mark Granovsky:

Auto Shows, Awesome Data, & More

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While  this article in Forbes magazine is written for consumers, it showcases the value of the data collected from driving. Ride and Drives are a great way to collect data on consumer preferences that automakers can use to fine tune the consumer experience. Some manufacturers are taking things a step further by mounting cameras in the cars to snap video and gifs that can be shared instantly online by the driver (not while driving, of course).

Data Driving Automotive Events [With Video]

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Marketing events - ride and drives in particular - are an incredibly powerful source of data. It's possible to capture all of these data points so that they can be put to good use - improving your company and building upon the work that you've already done.

Off the Chess Board, Into Your Event: Artificial Intelligence (AI) in the Real World

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Pick up any magazine or read any business blog and they’ll tout Artificial Intelligence (AI). Like every other new thing, however, it pays to separate perceptions from reality.

Facebook Is On Washington's Radar. Is Your Event Next?

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Facebook has had quite a week in Congress. As they testify about the 2016 election and the preponderance of "fake news," etc., it pays to take a step back and question what the end result might be for the internet. Imagine, for example, if Facebook and associated large social media sites were regulated like public utilities--what would that mean for the business of event marketing? Would it make it easier or more complex?

Three Red Flags for Holiday Parties at Work

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Employee motivation frequently falls to event marketing as a responsibility. While it can be a whole lot of work it can also be a lot of fun. Events during the Holiday Season are an easy way to create team-building at work while avoiding too much scrutiny over results. In short, they can be an easy win, provide you avoid these pitfalls.

Show Up. Check In. Tune Out. When Experiential Goes Wrong.

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It may come as a surprise to event marketers how quickly attendees “tune out” during events. Just because your audience is there does not mean that they are held captive by your presentations – there are many other reasons they might be there, including the chance to score free drinks, great food and get a fully paid getaway for the price of watching a few presentations they can study later online.

How to One-Up Your Competitors with a Giant Island

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Now that we are in the thick of event season, it’s time to determine who is truly Queen or King of the Hill with displays. Let us submit this $6 million floating island for your consideration—which would be perfectly suitable for a visitor suite on any show near water. We’re thinking Miami, San Diego... perhaps Monaco? If you think we’re crazy, ask yourself what it costs to build and rebuild a custom booth for every event. Think of the impact.

Event Planning: Beyond the Bingo Card

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If you're under the impression that Bingo is only a game played in retirement homes - you would be wrong. It was also once the primary way event marketers compiled information on leads. How, you might ask? Little “bingo” cards were placed into magazines and inserts for people to fill out to receive more information on companies and brands. Essentially, they were little paper forms. In terms of creating rich customer profiles, however, marketers were out of luck.

Can a "Lose | Lose" be the best decision?

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At G2Planet we continually explore advanced technologies for planning. Right now, Artitfical Intelligence (AI) is mostly a buzz word, but in the future it has a lot of potential to help us make better decisions. AI can be programmed to model any kind of outcome (provided you get the logic right), which means it can make decisions based a broader and more precise set of outcomes than people can. Futurist Shelly Palmer gave us a great example of AI's potential using Game Theory, a classic decision making framework for economists. 

Data Driven Events Captured on New 7-minute Film

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 Corte Madera, CA / October 12, 2017 / PRNewswire / G2Planet debuts an exciting new film on the growing company. Shot “documentary style” in Minneapolis, Orlando and Corte Madera, the 7-minute film takes a “you-are-there” look at the business of data-driven events.  

Data Driven...Schwag Bags? Yep. Here are Five Do's and Don'ts

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G2Blog has a few snack-sized posts designed for you to read in-between planning meetings this fall. Think desserts, not dissertations. This post uses data compiled from a variety of post-event questionaires compiled by clients since 2013. We’ve compiled it into a handy 'Do's and Don'ts' list of gifts that leave attendees feeling 'pleasantly suprised' at the end of an event.

How to Start Improving Customer Experience With Data

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Creating a "great customer experience" is something often said in the world of event marketing, without a lot of explanation. For this article we’ll borrow Forrester’s definition: an interaction between customers and a company that is useful (provides value), usable (easy to find and engage with), and enjoyable (people want to use them).

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