Driving Automotive Events, Like Andretti.

Rich, behavioral data is the edge that Facebook offers for event analytics. While its data collection practices have been in the news lately, its core functionality remains beyond reproach. And that is a real advantage for event managers who might have been reticent to dive more deeply into Facebook Analytics. 

Selling tickets online today is a cinch. While numerous point solutions exist for selling tickets, it is important that they are interoperable with your event planning software, otherwise you're never going to "shoot par" when it comes to hitting targets.  

While they are as many point solutions for selling tickets out there as there are events (only a mild overstatement!) here are a few tips to follow when you are sourcing out software to sell tickets online. 

Every year, new shiny objects sprout up like spring flowers as the "must-have" tactics for experiential marketing. This year, the industry itself is moving ever closer to a "Single Quiver" approach to deploying a variety of tactics that can be seamlessly linked online and offline. 

We have included a link here to some promising new research on how to grow event attendance. This first report from CEIR focuses on planning and goal setting. When you combine these insights with a Data-Driven Enterprise Event Planning platform, you will position yourself at the leading edge of attendee marketing. This is the first in a series of outside reports we find promising.

As the event marketing calendar turns toward spring, it's time to weed out the "tire-kickers" you may have on your email and promotional lists to make way for new opportunities. Here is a short list of tasks to undertake:

If you've been following along with us for a while now, you're familiar with our emphasis on the DEEP model. (If you're new here, it stands for Data Driven Enterprise Event Planning). Millions of data points can come out of every event, which means that it's always critical to ask the question: "what is this data doing for me?"

Forbes Magazine recently featured an interview with Vivek Sharma, CEO of intelligent content pioneer Movable Type. As the article states, if you are still focused on infrastructure and list creation with emails, you are overlooking the fundamental building block to your success - smarter content.

If you've been following along with, you'll know that we've been doing our own Interview the Experts series: so far, we've sat down with Marissa Pick and Michelle Bruno.

Now that we are in the thick of the experiential marketing season, rest assured there will be some unwelcome surprises in store. For a professional like you, that will likely be as little as a bag of popcorn that fails to pop. 

Our founder and GEO, Mark Granovsky, talked with podcast host James Dickson about what trends are the most important in enterprise event management software. Their conversation emphasized what kinds of requests organizers are making as to how they want the systems to function, and how you can adapt to meet those demands.

If you want to see how Data-Driven Enterprise Event Planning (DEEP) applies to the real world, just take a closer look at America's favorite pastime. Everything about this spring and summer sport revolves around data. While professional managers have an encyclopedic knowledge of the players and their stats, professional sports teams have almost the same level of granular knowledge about their fans.

Information can come in all different shapes and sizes - whether it be podcasts, infographics, or blogs like the one you're reading now. Below, we've highlighted three different resources in three different formats, for you to choose what best works for you.