Two weeks ago, we gave you a look at experiential marketing during Super Bowl VII. This week, we're taking you to Chicago, to the largest Auto Show in North America. If there's one takeaway we have from the Chicago Auto Show, it's that experiential marketing is becoming both more virtual and reality based at the same time - increasing the need for sophisticated data gathering and analysis.
Recent Posts by Mark Granovsky:
While the LA Auto Show was early last december, we've continued to dive deeper into the experience. From an outside perspective, the flashy cars and lights mask the intricacy of the built experience. From an insider's point of view, we understand that everything that happens can be used as a piece of data - increasing the impact and, therefore, the return on investment.
It's not every year that the Super Bowl takes place in your own backyard and our staff here at G2Blog in Minneapolis will be providing a "street-level" view of the experience. Recently, for example, the local Star Tribune ran a huge page one feature about the experiential marketing profession - putting people like us at the same level (from a news perspective) as the NFL. Have a look:
As a G2Blog reader you know that having a blog on your event site is essential to building pre-event buzz. It is also critical for gaining and maintaining interest in your marketing agency. What you may not know (unless you live and breathe blogging) is how Google's newest algorithm for page ranking works.
In 2018, G2Blog will deepen its effort to offer not just “useful content” but original perspectives. That means no posting of re-purposed content or another take on the “Best Trinkets for Trade Shows.” Instead we will we provide fresh perspectives that keep you constantly thinking about events.
From all of us at G2Blog, we wish you a great 2018! While you are no doubt making lists and reading lists about the key things to do in the new year, we’ll keep our suggestions down to two.
The incredibly hyped Magic Leap has finally, after many years, introduced their first product to the market. Of course, it is not available yet (given the secrecy and typical over-hyped tech start up tricks employed by this company). While we're going to have to see if the wait is worth it, the smart experiential marketer needs to understand the potential of Magic Leap and augmented reality. Magic Leap's claim is that they will reinvent computing and the computer as we know it by offering a virtual operating system. The key to their hyped-up promise is that their technology will provide the first fully workable 3-D computing experience. According to Magic Leap, the computational machine of the future will be a headset instead of a computer.
As a client, what do you look for when you're working with another company?
As the LA Auto Show wraps up, we’ll be spending a few days sorting through all the stories our very own G2P reporters have uncovered. A few highlights include this Virtual Reality booth sponsored by Volkswagen for their I.D. line of electric cars and crossovers. While this VR experience was cool to see in action, it was lightly attended on the opening day of the show.
When event marketing spans the extent of your enterprise, organization and planning are critical to capturing all of the value. Using an enterprise software tool can help:
Our staff is at the LA Auto Show this week. One of the more fascinating aspects of this kind of show is the design "language" that each automotive brand displays. Unlike some events, that can be a hodgpodge of different sized booths, table top displays, kitschy giveaways and more, a world-class event like the LA Auto Show is seamlessly designed from start to finish.
A whitepaper that dives into the ways that companies can unleash the strategic value of events:
At G2Planet we understand that using technology is essential to centralize, simplify, and organize by using data to effectively manage events. This is what platforms like EventCENTRAL, our multi-platform management system, do best. Our goal, is for planners to spend the maximum amount of time crafting the perfect experience, rather than getting held back by the operational details. Our latest effort has been creating a whitepaper that discusses how event planners can utilize events as a pillar of their marketing strategy.