Mark Granovsky

Mark Granovsky

Mark Granovsky is the founder and CEO of G2Planet. Driven by an abundant desire to create and ‘be in service,’ Mark has applied his artistry to pioneering new software and technology-based solutions for corporate event marketing departments. When he is not busy guiding G2Planet or helping clients solve business challenges, Mark spends his time with his wonderful wife and being a loving father to his 4 children while also getting in the swimming pool a few times a week to stay in shape.

Recent Posts by Mark Granovsky:

Enterprise Event Management. Lessons with Mr. Spock.

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Some of us at G2Planet are big fans of Star Trek. While we don’t take this fascination to the level of Cosplay, we do find inspiration from the show for our daily lives as event planning software programmers.

Topics: Platform Educational

Enterprise Event Management Whitepaper: Driving Success With Data [With Video]

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A whitepaper that examines the criteria for good automotive event management software, and gives a complete picture of event marketing technology solutions available to the automotive industry. 

Topics: From the CEO's Desk Industry Observations

Enterprise Event Management: Controlling Expenses

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Keeping track of event expenses is a little like filling a laundry basket. The more efficiently you can organize colors from whites, singles from separates, and so on and so forth, the tidier everything will turn out in the end.

One of the benefits of the Data Driven Enterprise Event Management is that your expenses can be easily categorized, analyzed and tracked in real-time. DEEP tools also allow you to aggregate all your data so you can mine it for insights. This process will frequently reveal smaller expenses that can make a big difference in your overall ability to control expenses and costs.

Topics: What Goes on at an Event

Enterprise Event Management Whitepaper: Platforms for Proprietary Events

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A whitepaper that examines the neccesity of using a flexible platform for managing events.

Topics: From the CEO's Desk Industry Observations Platform Educational

Enterprise Event Management Whitepaper: The Role of The Ecosystem

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A whitepaper looking at event planning technologies that integrate easily with an organization's larger marketing stack.

Topics: From the CEO's Desk Running your Event Marketing Department Industry Observations

Event Data. The Last Massive Mine, Hiding in Plain Sight.

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We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.

Topics: Industry Observations What Goes on at an Event

How to Negotiate Better Contracts with Event Marketing Agencies

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It’s a fact of business that you never go into a negotiation that you can't walk away from. The great thing about Data Driven Enterprise Event Planning (DEEP) is that you always have data on your side when it comes to negotiating contracts.

Three Badge Features to Create a More Engaging Event

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Not all trade show badges are created equally. You’d think that a thin piece of plastic would be more democratic, but it’s not. In fact, there are some very specific types of badges you need if you want to optimize your attendee experience, helping create the perfect event.

Topics: What Goes on at an Event

Five Essentials for Mobile Event Planning Apps.

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If you are a fan of Marvel Comics or DC movies, then you probably have an opinion on the best superpowers an action hero can have. While stuff like X-Ray vision is cool, the Superpower event manager simply must have something powerful in their hands. With this in mind, here is a brief-on-go checklist that every mobile event app today must have. 

Topics: Platform Educational

Why "13" is a Lucky Number for Events

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This past week, in Neocon’s Architectural Principals talk, I was told that pictures look more interesting when they are grouped in odd numbers. The more pictures you hang, the more this is true.

Considering groups of pictures indivisible by two, “more interesting”, seems like an error in rational thinking. But, I can see how larger groups of pictures can work together in drawing our attention. Every picture contains an idea, which can be rearranged and combined with the ideas from the other pictures, making the total experience more stimulating. So, we decided to apply the many picture concept to our blog in an effort ideas and your events stay novel. Please enjoy 13 entirely random yet memorable ways you can improve your next event.

Topics: From the CEO's Desk Industry Observations What Goes on at an Event