Mark Granovsky

Mark Granovsky

Mark Granovsky is the founder and CEO of G2Planet. Driven by an abundant desire to create and ‘be in service,’ Mark has applied his artistry to pioneering new software and technology-based solutions for corporate event marketing departments. When he is not busy guiding G2Planet or helping clients solve business challenges, Mark spends his time with his wonderful wife and being a loving father to his 4 children while also getting in the swimming pool a few times a week to stay in shape.

Recent Posts by Mark Granovsky:

Using Facebook's People-Based Data for Events

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Rich, behavioral data is the edge that Facebook offers for event analytics. While its data collection practices have been in the news lately, its core functionality remains beyond reproach. And that is a real advantage for event managers who might have been reticent to dive more deeply into Facebook Analytics. 

Selling Tickets Online. What's In Your Bucket?

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Selling tickets online today is a cinch. While numerous point solutions exist for selling tickets, it is important that they are interoperable with your event planning software, otherwise you're never going to "shoot par" when it comes to hitting targets.  

While they are as many point solutions for selling tickets out there as there are events (only a mild overstatement!) here are a few tips to follow when you are sourcing out software to sell tickets online. 

The "Experiential" Spring: How to Own 2018

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Every year, new shiny objects sprout up like spring flowers as the "must-have" tactics for experiential marketing. This year, the industry itself is moving ever closer to a "Single Quiver" approach to deploying a variety of tactics that can be seamlessly linked online and offline. 

How To Grow Attendance: The Newest Research

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We have included a link here to some promising new research on how to grow event attendance. This first report from CEIR focuses on planning and goal setting. When you combine these insights with a Data-Driven Enterprise Event Planning platform, you will position yourself at the leading edge of attendee marketing. This is the first in a series of outside reports we find promising.

6 Ways to "Spring Clean" Your Promotion List

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As the event marketing calendar turns toward spring, it's time to weed out the "tire-kickers" you may have on your email and promotional lists to make way for new opportunities. Here is a short list of tasks to undertake:

Enterprise Event Management Whitepaper: Events, Email and Beyond

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If you've been following along with us for a while now, you're familiar with our emphasis on the DEEP model. (If you're new here, it stands for Data Driven Enterprise Event Planning). Millions of data points can come out of every event, which means that it's always critical to ask the question: "what is this data doing for me?"

Intelligent Email: The Smartest New Idea in Event Marketing

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Forbes Magazine recently featured an interview with Vivek Sharma, CEO of intelligent content pioneer Movable Type. As the article states, if you are still focused on infrastructure and list creation with emails, you are overlooking the fundamental building block to your success - smarter content.

The Evolution of Event Marketing with Mark Granovsky

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If you've been following along with, you'll know that we've been doing our own Interview the Experts series: so far, we've sat down with Marissa Pick and Michelle Bruno.

3 Cringe-Worthy Activations and How to Avoid Them

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Now that we are in the thick of the experiential marketing season, rest assured there will be some unwelcome surprises in store. For a professional like you, that will likely be as little as a bag of popcorn that fails to pop. 

Top Trends in Enterprise Event Management Software

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Our founder and GEO, Mark Granovsky, talked with podcast host James Dickson about what trends are the most important in enterprise event management software. Their conversation emphasized what kinds of requests organizers are making as to how they want the systems to function, and how you can adapt to meet those demands.

Event Planners, How Well Do You Know Your Fans?

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If you want to see how Data-Driven Enterprise Event Planning (DEEP) applies to the real world, just take a closer look at America's favorite pastime. Everything about this spring and summer sport revolves around data. While professional managers have an encyclopedic knowledge of the players and their stats, professional sports teams have almost the same level of granular knowledge about their fans.

Three Different Event Marketing Resources You Need to Explore 

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Information can come in all different shapes and sizes - whether it be podcasts, infographics, or blogs like the one you're reading now. Below, we've highlighted three different resources in three different formats, for you to choose what best works for you.

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