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One of the greatest effects COVID-19 has had on our society is the complete and total upheaval of patterns in our day-to-day lives. The way we used to do things has changed - we are more commonly working from home, we are minimizing interactions with people while maximizing distances, face coverings are commonplace, and we’ve replaced talking about sports and kids’ schoolwork with infection rates and ‘staying safe.’ These changes have profoundly affected how we do business in the events industry as well, and with the production of auto shows and experiential marketing events.

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At G2Planet, we believe ride & drives are the most impactful type of event activation in automotive event marketing. Once you have defined the basic technology platform for your ride & drive program, you can enhance the ride & drive experience by leveraging smarter software technology.

Your guest's impression of the ride & drive event will be directly impacted by the smart technology used to produce the event. We have provided 7 tips to create a more impactful ride & drive program for your guests.

Although digital marketing may capture more online search interest, trade shows and other in-person events remain the most widely used and most effective lead generation tactic for enterprise marketers. 

While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands.

High expectations and corresponding investments of time and resources require management systems that are not currently being provided to address events as an integral part of the business. Event marketing professionals paradoxically find themselves awash in tools, yet lacking critical functionality.

The best events are those that create both memorable experiences for attendees and measurable value for the business.

The 3 Cs of content are easy to agree with, but can be much more difficult to execute. That is because anyone who can write today can go find a list to follow or regurgitate someone else's stuff. At the bottom line, quality content should be relevant, useful and ultimately differentiating for your brand. In other words, great content creates the "aha" moment. The key to creating quality content is to follow these 3 Cs: 

Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. Here is a way to stay ahead of the curve. 

Excerpted from Whitepaper 6 "Experiential Event Marketing" -- download paper at end of this post:  While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands.

Our blog has been called "best new blog in events,"* and our whitepapers are why. Don't miss our NEW whitepaper on Experiential Event Marketing. This whitepaper includes a free experiential event planning toolthat covers everything you need to plan more holistically.  Download here or by clicking on the paper below.

While there are many who believe in human creativity, the worlds largest gathering of advertising and marketing professionals agreed that there are many things robots--and by extension Artificial Intelligence (AI) can already do better than humans.