While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands.
Recent Posts by Mark Granovsky:
High expectations and corresponding investments of time and resources require management systems that are not currently being provided to address events as an integral part of the business. Event marketing professionals paradoxically find themselves awash in tools, yet lacking critical functionality.
The best events are those that create both memorable experiences for attendees and measurable value for the business.
The 3 Cs of content are easy to agree with, but can be much more difficult to execute. That is because anyone who can write today can go find a list to follow or regurgitate someone else's stuff. At the bottom line, quality content should be relevant, useful and ultimately differentiating for your brand. In other words, great content creates the "aha" moment. The key to creating quality content is to follow these 3 Cs:
Excerpted from Whitepaper 6 "Experiential Event Marketing" -- download paper at end of this post: While there is no “single quiver” to achieve the benefits of modern experiential marketing, the following tactics and practices are currently used by almost all the world’s leading brands.
Our blog has been called "best new blog in events,"* and our whitepapers are why. Don't miss our NEW whitepaper on Experiential Event Marketing. This whitepaper includes a free experiential event planning toolthat covers everything you need to plan more holistically. Download here or by clicking on the paper below.
While there are many who believe in human creativity, the worlds largest gathering of advertising and marketing professionals agreed that there are many things robots--and by extension Artificial Intelligence (AI) can already do better than humans.
Experiential marketing can involve a bad "big budget" experience when it comes to video. With a little practice, however, you capture the "cinematic look" in your event footage for less than the lunch budget for a commercial shoot.
The truth is that smartphones have offered 4K video since 2015 -- well before consumer cameras. This has given manufacturers like Apple, Samsung and LG time to perfect the vaunted "movie look" from a simple cell phone. While high-end smartphones today can run close to $1000.00, there are some amazing options out there.
Better yet, as you will see in this updated post, you can actually buy a dedicated professional movie camera for around 1k (which cost up to 65k just a few years back.)
Video marketing is exploding online. This is because you will receive 20X the engagement from a video posting over a text only post. We have shared in previous posts some of the best ways to generate high quality|low cost video for your event promotions here (a brilliant solution for low-cost video.) Here is an infographic to help you visualize the trends.
Mary Meeker of Kleiner Perkins provides THE definitive presentation on the state of the internet every year. Her presentation is an annual watershed for the tech sector and is followed by everyone who is anyone in the business. This is a great synopsis and presentation that you can view here. (You can download the entire deck for free at this link.)