Vice Presidents, Directors of Events and other event leaders are under tremendous pressure to drive successful outcomes for their event programs. As the event marketing industry expands, it's increasingly difficult to organize the chaos of planning many events at once. It's hard enough to keep up, much less devote time to strategic decision-making processes.
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The global pandemic caused by the coronavirus has the live events industry knocked down, but not out. Several research studies released late last year and early this year found event marketers strongly optimistic about growth prospects. That growth hasn't necessarily disappeared, it's just been delayed.
All of us at G2Planet wish all of you a joyous holiday season and a happy,
healthy New Year.
When we asked 10 influential event professionals to name the top event technology trends for 2020, we got a range of interesting answers, as expected. We were a bit surprised, however, to see fully half of them mention the same concept.
As we here at G2Planet prepare to take a few days off and celebrate Thanksgiving, our thoughts turn to what we are thankful for.
What's the biggest change that will affect event planners in 2020? That's the question we put to Will Curran in this third and final installment of our recent interview.
Why Cost Should NOT be the Deciding Factor in Choosing Event Technology (And What Should be Instead)
Technology decisions can be vexing for event planners. While there are several event management platforms on the market that cover most of the basic functions, some integration with other tools is inevitable.
Will Curran is known for many things:
Event marketing is often the largest single line item in corporate event budgets because of its effectiveness at achieving key marketing objectives and building trust.
It's only logical that no one knows more about event planning than...professional event planners.
While marketing always has and always will rely heavily on creativity, it's also becoming (like every other aspect of business) increasingly data-driven.