When we asked 10 influential event professionals to name the top event technology trends for 2020, we got a range of interesting answers, as expected. We were a bit surprised, however, to see fully half of them mention the same concept.
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As we here at G2Planet prepare to take a few days off and celebrate Thanksgiving, our thoughts turn to what we are thankful for.
What's the biggest change that will affect event planners in 2020? That's the question we put to Will Curran in this third and final installment of our recent interview.
Why Cost Should NOT be the Deciding Factor in Choosing Event Technology (And What Should be Instead)
Technology decisions can be vexing for event planners. While there are several event management platforms on the market that cover most of the basic functions, some integration with other tools is inevitable.
Will Curran is known for many things:
Event marketing is often the largest single line item in corporate event budgets because of its effectiveness at achieving key marketing objectives and building trust.
It's only logical that no one knows more about event planning than...professional event planners.
While marketing always has and always will rely heavily on creativity, it's also becoming (like every other aspect of business) increasingly data-driven.
(This post originally appeared on webbiquity.com blog)
Naomi Tucker is an Account Director at Meetings & Incentives Worldwide, Inc. (M&IW) and past President of the Wisconsin Chapter of Meeting Professionals International (MPI). She writes the Plan It on a Post-It blog, and her contributions have been featured in Evvnt, Wisconsin Meetings Magazine, and other publications. The busy woman made time to answer our questions at G2Blog in the interview that follows.
We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.