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As with marketing webinars, the objective of experiential events is typically either lead generation or, for known prospects, to help advance the sales process. These live events will involve a check-in process (and in some cases immediate on-site registration) and some sort of credential, but are simpler than large customer conferences because of their smaller size, greater frequency, and shorter duration.

Registering event attendees on-site is different that registering attendees prior to an event. On the positive side, an event manager will be "on-the-ground" and capable of managing the inevitable surprises that are part of any live activity. Yet those surprises can easily tax an inferior event registration system--so here are a few things every smart manager should think about. 

Event planners keep up a crazy work pace. Not only do they have countless details to keep track of doing their "day job" (yeah, we know—sometimes running events seems more like a "24-hour-a-day job"), but they also need to stay current on the latest trends, tech, and developments in the event management realm.

Fortunately, there are a number of outstanding online and print (yes, that's still a thing) publications that can help keep event professionals informed and up to speed on what's happening and what's new in the field.

As event professionals know, the speaker line up at your events can make or break attendance. That's why it makes sense to exploit your event management and planning software to the fullest in helping you generate a killer "Call for Speakers" capability.

Corporate events are a lot more than "get togethers" for industry professionals. Today they are an extended time period to capture data from a captive audience. Among the countless details event planners must be mindful of, event registration is unquestionably critical.

A well-designed and implemented registration process will get your meeting, conference, seminar, ride & drive, road show, off to a smooth start. And a strong Data-driven Enterprise Event Platform (DEEP) will ensure you capture every detail of their experience. 

A few weeks back we covered the first of many popular topics for getting people to register for your event--or the use of marketing webinars. Educational webinars are another effective way to generate interest. Educational webinars are designed to help attendees increase their knowledge of a particular subject or to learn how to perform a task or process. They generally fall into one of two categories: 

Today experiential marketing can be optimized on every level to increase the value of activations and lower costs. What makes it really shine is the ability to integrate every experience with a Data-Driven Enterprise Event Platform to extend the value of the experience. Here are Six ways that can happen. 

Tonight is Halloween and this has us thinking about the future. For some companies that becomes a scary proposition, but not to G2Blog. Especially not when you step back and think about how the web is proceeding from web 2.0 to 3.0--and what that means for event marketers. 

Experiential marketing is white hot. If you follow the buzz, you'll hear people wondering out loud if “event marketing” has become passe’ with all the activities surrounding experiential technologies. In case you are new to all the hype (or have been spending time on Mars) here's 2 key things to watch out for with 2 of the most widely used experiences. 

Less linear than a "listicle" and more interactive than an infographic, this microsite (still in beta) allows you to mix and match suggestions for improving event ROI. 

We just picked up this news from Engaget. 5G technology will very likely revolutionize events, again. The primary thrust of this technology will be its ability to capitalize upon what is called the "Internet of Things" or the ability for all devices, everywhere, at all times, to talk with one another. 

A few toplines on webinars from our upcoming Whitepaper: