G2Planet Blog - Insights, Experiences, and Best Practices for Corporate Event Marketing

The Events Expert Interview Series #23: Sue Pelletier

The Events Expert Interview Series #23: Sue Pelletier

NEW VIDEO: Data Over Emotion. Platforms Over Products.

NEW VIDEO: Data Over Emotion. Platforms Over Products.

The Events Expert Interview Series #22: Tara Thomas

The Events Expert Interview Series #22: Tara Thomas

How Event Marketing Will Evolve in 2019, Part 3: Focus on ROI

How Event Marketing Will Evolve in 2019, Part 3: Focus on ROI

NEW VIDEO: The Customer EXP. Essential viewing.

NEW VIDEO: The Customer EXP. Essential viewing.

10 Top Event Influencers Share Their Most Important Advice for Event Professionals

10 Top Event Influencers Share Their Most Important Advice for Event Professionals

How Event Marketing Will Evolve in 2019, Part 2: Focus on Strategy

How Event Marketing Will Evolve in 2019, Part 2: Focus on Strategy

The Events Expert Interview Series #21: Julius Solaris

The Events Expert Interview Series #21: Julius Solaris

Top Event Technology Trends According to 11 Top Event Influencers

Top Event Technology Trends According to 11 Top Event Influencers

The #1 Most Effective Way to Reach Buyers

The #1 Most Effective Way to Reach Buyers

The Events Expert Interview Series #20: Leo Jakobson

The Events Expert Interview Series #20: Leo Jakobson

How Event Marketing Will Evolve in 2019, Part 1: Focus on Quality

How Event Marketing Will Evolve in 2019, Part 1: Focus on Quality

Why "13" Is Your New Lucky Number

10 Top Event Influencers Talk About Their Biggest Challenges

10 Top Event Influencers Talk About Their Biggest Challenges

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

The Events Expert Interview Series #19: Travis Stanton

The Events Expert Interview Series #19: Travis Stanton

The Events Expert Interview Series #18: Brandt Krueger

The Events Expert Interview Series #18: Brandt Krueger

Nine Top Event Influencers Reveal the Event Technologies They Use Most

Nine Top Event Influencers Reveal the Event Technologies They Use Most

The Events Expert Interview Series #17: Jeff Hurt

The Events Expert Interview Series #17: Jeff Hurt

Experiential Marketing Best Practices

Experiential Marketing Best Practices

Do Your Management Systems Meet Your Standards?

Do Your Management Systems Meet Your Standards?

The Events Expert Interview Series #16: Elizabeth Glau

The Events Expert Interview Series #16: Elizabeth Glau

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

The Events Expert Interview Series #15: Tracy Fuller

The Events Expert Interview Series #15: Tracy Fuller

4 Steps to Maximizing Event ROI

4 Steps to Maximizing Event ROI

How To Keep Track of Your Attendees Throughout Your Event

How To Keep Track of Your Attendees Throughout Your Event

The 3 Cs of Content

The 3 Cs of Content

Four Ways to Capture Valuable Data at Corporate Events

Four Ways to Capture Valuable Data at Corporate Events

IBM Watson Says

IBM Watson Says "Improve Your Holiday Emails"

The Events Expert Interview Series #14: Serena Holmes

The Events Expert Interview Series #14: Serena Holmes

The Events Expert Interview Series #13: Rachel Wimberly

The Events Expert Interview Series #13: Rachel Wimberly

IBM Watson Says

IBM Watson Says "Know Where Customers Open Your Emails"

Why you should listen up about

Why you should listen up about "listening in."

The Events Expert Interview Series #12: Adam Parry

The Events Expert Interview Series #12: Adam Parry

IBM Watson Says

IBM Watson Says "Switch from CTR to CTOR"

The Events Expert Interview Series #11: Annette Naif

The Events Expert Interview Series #11: Annette Naif

Experience on the Big Stage. Plan for It.

Experience on the Big Stage. Plan for It.

11 More of the Best Event Industry Blogs to Follow

11 More of the Best Event Industry Blogs to Follow

Enhancing Trade Show Presence: Moving Beyond the Booth

Enhancing Trade Show Presence: Moving Beyond the Booth

IBM Watson Says

IBM Watson Says "Make Your Emails Transactional"

Social Walls & Content: The Modern Drivers of Event Management

Social Walls & Content: The Modern Drivers of Event Management

NEW Planning Tool Organizes the Event Experience

NEW Planning Tool Organizes the Event Experience

The Events Expert Interview Series #10: David Adler

The Events Expert Interview Series #10: David Adler

The Events Expert Interview Series #9: Corbin Ball

The Events Expert Interview Series #9: Corbin Ball

The Best of the

The Best of the "Best Practices" For Experiential Marketing

The Events Expert Interview Series #8: Michael Shapiro

The Events Expert Interview Series #8: Michael Shapiro

Getting B2B Trade Show Attendees to Buy

Getting B2B Trade Show Attendees to Buy

AVAILABLE NOW: Experiential Event Marketing

AVAILABLE NOW: Experiential Event Marketing

The Events Expert Interview Series #7: Nick Borelli

The Events Expert Interview Series #7: Nick Borelli

Cannes Says "Yes" To Robots and AI

Convention Center Maps Go 3-D

Convention Center Maps Go 3-D

The Events Expert Interview Series #6: Dave Lutz

The Events Expert Interview Series #6: Dave Lutz

A Brilliant Budget Reducer for Video. An Experiential Must.

A Brilliant Budget Reducer for Video. An Experiential Must.

Johnny Depp, Barbie Dolls and Your Event?

Johnny Depp, Barbie Dolls and Your Event?

10 Directions That Video is Headed in 2018. INFOGRAPHIC.

10 Directions That Video is Headed in 2018. INFOGRAPHIC.

The Mother of all Influencers. Mary Meeker's Internet Trends for 2018.

The Mother of all Influencers. Mary Meeker's Internet Trends for 2018.

Get Strategic! Follow These 4 Essential Event Marketing Trends.

Get Strategic! Follow These 4 Essential Event Marketing Trends.

The Best Time(s) to Post on Instagram, Facebook and Twitter

The Best Time(s) to Post on Instagram, Facebook and Twitter

The World's First Interactive Interview Wall

The World's First Interactive Interview Wall

Why Chatbots Are A Popular New Trend

Why Chatbots Are A Popular New Trend

When To Ask Your Agency To Take a Haircut. Lessons from The Biebs'.

When To Ask Your Agency To Take a Haircut. Lessons from The Biebs'.

What The Russians Know About Events. (We'll Bet on It.)

What The Russians Know About Events. (We'll Bet on It.)

20 of the Best Event Industry Blogs to Follow

20 of the Best Event Industry Blogs to Follow

The Events Expert Interview Series #5: Will Curran

The Events Expert Interview Series #5: Will Curran

Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats.

Four Compelling Conclusions from 16 Enlightening Event Marketing Facts and Stats.

Story. An experiential success, um, Story.

Story. An experiential success, um, Story.

Data Driven Events Captured on New 7-minute Film

Data Driven Events Captured on New 7-minute Film

4 Tips That Really Speak to Attendees

4 Tips That Really Speak to Attendees

10 Novel Event Concepts to Stand Out From the Crowd

10 Novel Event Concepts to Stand Out From the Crowd

Using Facebook's People-Based Data for Events

Using Facebook's People-Based Data for Events

Selling Tickets Online. What's In Your Bucket?

Selling Tickets Online. What's In Your Bucket?

The "Experiential" Spring: How to Own 2018

The Events Expert Interview Series #4: Christy Lamagna

The Events Expert Interview Series #4: Christy Lamagna

20 More Top Event Industry Influencers to Follow

20 More Top Event Industry Influencers to Follow

The Events Expert Interview Series #3: Adrian Segar

The Events Expert Interview Series #3: Adrian Segar

How To Grow Attendance: The Newest Research

How To Grow Attendance: The Newest Research

6 Ways to "Spring Clean" Your Promotion List

Client Testimonial: Captured in Chicago.

Client Testimonial: Captured in Chicago.

Intelligent Email: The Smartest New Idea in Event Marketing

Intelligent Email: The Smartest New Idea in Event Marketing

The Evolution of Event Marketing with Mark Granovsky

The Evolution of Event Marketing with Mark Granovsky

The Events Expert Interview Series #2: Michelle Bruno

The Events Expert Interview Series #2: Michelle Bruno

Better Than a Robot. G2Blog.

Better Than a Robot. G2Blog.

3 Cringe-Worthy Activations and How to Avoid Them

3 Cringe-Worthy Activations and How to Avoid Them

Top Trends in Enterprise Event Management Software

Top Trends in Enterprise Event Management Software

Event Planners, How Well Do You Know Your Fans?

Event Planners, How Well Do You Know Your Fans?

Nine Ways to Use an Enterprise Event Credential

Nine Ways to Use an Enterprise Event Credential

Three Different Event Marketing Resources You Need to Explore

Three Different Event Marketing Resources You Need to Explore

The Events Expert Interview Series #1: Marissa Pick

The Events Expert Interview Series #1: Marissa Pick

Virtual Reality, Indoor Snow, and Obstacle Courses: Experiential Marketing in Chicago

Virtual Reality, Indoor Snow, and Obstacle Courses: Experiential Marketing in Chicago

Deep Inside an Auto Show [With Video]

Deep Inside an Auto Show [With Video]

The 2018 "Experiential" Super Bowl: Pics + Tips from Minneapolis

Making Sense of Semantics and Google's

Making Sense of Semantics and Google's "Brain"

Polylogs: A Complicated Conversation

Polylogs: A Complicated Conversation

How to Choose the Best Type of Credential for your Corporate Event

How to Choose the Best Type of Credential for your Corporate Event

Vroom-ing into 2018

Vroom-ing into 2018

29 Top Event Industry Influencers to Follow

29 Top Event Industry Influencers to Follow

Magic Leap and the Future of Experiential Marketing

Magic Leap and the Future of Experiential Marketing

Event Management Software in the Field [With Video]

Event Management Software in the Field [With Video]

Experiential Marketing goes

Experiential Marketing goes "Virtual" at the LA Auto Show

Enterprise Marketing Software Platforms [With Video]

Enterprise Marketing Software Platforms [With Video]

Design Language at Events

Design Language at Events

The Business of Events Whitepaper: Using Technology to Unleash the Strategic Value of Events

The Business of Events Whitepaper: Using Technology to Unleash the Strategic Value of Events

G2Planet Platforms Overview [With Video]

G2Planet Platforms Overview [With Video]

Total Turkeys: The Trend Towards

Total Turkeys: The Trend Towards "Ugly" Websites

Deriving Value from Events [With Video]

Deriving Value from Events [With Video]

Get Your Geek On: Event Planning Display Technology.

Get Your Geek On: Event Planning Display Technology.

Auto Shows, Awesome Data, & More

Auto Shows, Awesome Data, & More

Data Driving Automotive Events [With Video]

Data Driving Automotive Events [With Video]

Off the Chess Board, Into Your Event: Artificial Intelligence (AI) in the Real World

Off the Chess Board, Into Your Event: Artificial Intelligence (AI) in the Real World

Facebook Is On Washington's Radar. Is Your Event Next?

Facebook Is On Washington's Radar. Is Your Event Next?

Three Red Flags for Holiday Parties at Work

Three Red Flags for Holiday Parties at Work

Show Up. Check In. Tune Out. When Experiential Goes Wrong.

Show Up. Check In. Tune Out. When Experiential Goes Wrong.

How to One-Up Your Competitors with a Giant Island

How to One-Up Your Competitors with a Giant Island

Event Planning: Beyond the Bingo Card

Event Planning: Beyond the Bingo Card

Can a "Lose | Lose" be the best decision?

Data Driven...Schwag Bags? Yep. Here are Five Do's and Don'ts

Data Driven...Schwag Bags? Yep. Here are Five Do's and Don'ts

How to Start Improving Customer Experience With Data

How to Start Improving Customer Experience With Data

E-Mail Promotion for your Event in 5 Easy Steps

E-Mail Promotion for your Event in 5 Easy Steps

Event Planning Insights From the EMMYs

Event Planning Insights From the EMMYs

Why Event Marketing Works and Then Some

Why Event Marketing Works and Then Some

Lessons for Event Marketers from Taylor Swift

Lessons for Event Marketers from Taylor Swift

Harnessing Data to Drive Automotive Events

Harnessing Data to Drive Automotive Events

Why Event Marketing Creates the Most Valuable Data

Why Event Marketing Creates the Most Valuable Data

Maximizing Events on Three Levels [With Video]

Maximizing Events on Three Levels [With Video]

B2B Marketing Tricks For Maximizing Event ROI

B2B Marketing Tricks For Maximizing Event ROI

Enterprise Event Management. Lessons with Mr. Spock.

Enterprise Event Management. Lessons with Mr. Spock.

Enterprise Event Management Whitepaper: Driving Success With Data [With Video]

Enterprise Event Management Whitepaper: Driving Success With Data [With Video]

How Outstanding Event Marketing Boosts Brand Awareness [Infographic]

Enterprise Event Management Whitepaper: Platforms for Proprietary Events

Enterprise Event Management Whitepaper: Platforms for Proprietary Events

Enterprise Event Management Whitepaper: The Role of The Ecosystem

Enterprise Event Management Whitepaper: The Role of The Ecosystem

Event Data. The Last Massive Mine, Hiding in Plain Sight.

Event Data. The Last Massive Mine, Hiding in Plain Sight.

How to Collect Data at Your Next Event Part 1 [Infographic]

How to Collect Data at Your Next Event Part 1 [Infographic]

Running Events with Flexible Technology Makes Them Better

Running Events with Flexible Technology Makes Them Better

How to Negotiate Better Contracts with Event Marketing Agencies

How to Negotiate Better Contracts with Event Marketing Agencies

Three Badge Features to Create a More Engaging Event

Three Badge Features to Create a More Engaging Event

Five Essentials for Mobile Event Planning Apps.

Five Essentials for Mobile Event Planning Apps.

Why "13" is a Lucky Number for Events

For Planners Thinking About Everything That Could Go Wrong

For Planners Thinking About Everything That Could Go Wrong

Measure Events like You'd Measure a Website

Measure Events like You'd Measure a Website

Why DATA Delivers More Than Fads in Corporate Event Marketing

Why DATA Delivers More Than Fads in Corporate Event Marketing

How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

Blog, VLOG or Twitch? How to Keep Your Social Media Menu Full at Your Events.

Blog, VLOG or Twitch? How to Keep Your Social Media Menu Full at Your Events.

“FOMO” Promos. Are You Missing Out on Them at Your Events?

“FOMO” Promos. Are You Missing Out on Them at Your Events?

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

Data Driven Enterprise Event Planning & The Ecosystem (Part 2)- What's in Your Stack?

Data Driven Enterprise Event Planning & The Ecosystem (Part 2)- What's in Your Stack?

Planetary Ramblings: 7 “Facts” Behind G2Planet's New Look.

Planetary Ramblings: 7 “Facts” Behind G2Planet's New Look.

Event Marketing & Data-Driven Enterprise Event Planning: First Thoughts

Event Marketing & Data-Driven Enterprise Event Planning: First Thoughts

G2Planet Launches New Site and Brand "Look"

3 Follow Up Must-Do's After Every Ride & Drive Event

3 Follow Up Must-Do's After Every Ride & Drive Event

Creating an Ecosystem to Make Event Management “Uneventful”

Creating an Ecosystem to Make Event Management “Uneventful”

7 Tips to Create a More Impactful Ride & Drive Event

7 Tips to Create a More Impactful Ride & Drive Event

Big Data. Get It on Your Calendar in 2017.

Big Data. Get It on Your Calendar in 2017.

9 Crucial Elements Needed in Every Ride & Drive Activation

9 Crucial Elements Needed in Every Ride & Drive Activation

How to Choose an Event Marketing Agency, Part 2: From Point Solutions to Platform

How to Choose an Event Marketing Agency, Part 2: From Point Solutions to Platform

Behind the Experience: BMC Engage 2016

Behind the Experience: BMC Engage 2016

How to Choose an Event Marketing Agency, Part 1: From Partner to Platform

How to Choose an Event Marketing Agency, Part 1: From Partner to Platform

Behind the Experience: FOCUS 2016 Intel Security Conference

Behind the Experience: FOCUS 2016 Intel Security Conference

How to Score Bigger Event Marketing Budgets, From the Big Picture to the “Tin Cup”

How to Score Bigger Event Marketing Budgets, From the Big Picture to the “Tin Cup”

7.46 billion* reasons to centralize Enterprise Event Planning on one calendar

7.46 billion* reasons to centralize Enterprise Event Planning on one calendar

Infiniti Ride and Drive at Pebble Beach Concours d’Elegence

Infiniti Ride and Drive at Pebble Beach Concours d’Elegence

Six Compelling Stats and Facts About Enterprise Event Marketing

Six Compelling Stats and Facts About Enterprise Event Marketing

Improve Your Event Marketing Strategy With These Social Superheroes [Infographic]

Improve Your Event Marketing Strategy With These Social Superheroes [Infographic]

A Cross-Functional, Enterprise Approach to Event Strategy Yields Better Results

A Cross-Functional, Enterprise Approach to Event Strategy Yields Better Results

6 Steps to Better Ride & Drive Activations

6 Steps to Better Ride & Drive Activations

Mazda's Experiential Marketing Strategy at SXSW 2016

Mazda's Experiential Marketing Strategy at SXSW 2016

Citrix Synergy 2016 - Behind the Experience

Citrix Synergy 2016 - Behind the Experience

Driving Success with Data

DEEP Whitepaper: Driving Success with Data

Comparing platforms to manage automotive events.

The Role of The Ecosystem

DEEP Whitepaper: The Role of The Ecosystem

Event planning technologies that integrate with your marketing stack.

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