If one thing is certain today, it’s that the world’s population is not getting any smaller. Global enterprises are growing at a similar (albeit a bit smaller) rate with event planning in front of the trend.
Contrary to the claims of some digital pundits, events are exploding as companies crave meaningful customer engagement in every time, place and space imaginable. And while we can’t put a time clock on it, the sheer volume of events continues to surge across the globe.
Staying on top of such complexity inherent to enterprise event planning requires the use of event planning tools and technologies to “tame the wave.” This can make the use of a centralized enterprise event calendar such as that found in EventCENTRAL from G2Planet (Demo), an essential tool for the task.
Here is reason number One.
1. Simplifying complexity
Simplifying complexity is the first advantage of using a centralized calendar. A centralized calendar offers an integrated view of multi-level plans that you can share across your enterprise.
Planners that use such a tool are also well prepared to deal with unforeseen surprises and quickly offer alternatives--all because they see the big picture and the small details all at once. Simple.
Here Are A Few More Reasons to Share (and then some)
2. Shared goals, plans and objectives
Shared goals, plans and objectives is a key feature of a centralized event calendar that cannot be overlooked. For example, while you may have a “master plan” for FY 2017 events, it must be shared with other business units to be actionable. A centralized event calendar aggregates, then optimizes your corporate event data to provide visibility to each business unit in your enterprise (see figure one), both on-site and off-site.
Figure one: A Central Calendar with Enterprise Visibility
3. One center to calm your nerves
Few industries are evolving faster than event planning. It is easy to get frazzled trying to measure ROI across on-line, in-person, virtual, field, conference, trade show events and more with consistent and standardized performance measures.
Here is where a centralized calendar shines as a resource planning tool. You can enter and track inside and outside vendors, online and offline tactics, travel plans, regulations and other variables to create a central “nerve center” with standardized performance measures to keep things running smoothly.
4. A calendar helps you communicate
It’s not always easy to communicate the costs, challenges and benefits of events to Accounting or to that field office in Tokyo. Not to mention the truly exotic snafus like fares for Uber drivers in Cairo.
Planning with one calendar allows you to show these constituents how one tactic fits into the big strategic picture. It can also help to nip arguments over which events to attend (nor not to attend) in the bud, so to speak.
5. Meet Your Budgets. Make Your Goals
Perhaps the best way to justify a single event calendar is the money you can save.
Your company spends millions of dollars on events. Yet all too often, event planning budgets become siloed into “pet projects” for individual business units. By providing a cross-functional perspective, one calendar helps you align the enterprise toward common goals and budget smarter. (See figure two)
Figure two - What a Smart Event Calendar can do for your enteprise
Smart Planning = More Freedom
Event Planning is not a desk-job. That’s why it requires a map. While you may already be taking advantage of G2Planet’s Smart Tools for automating events, collecting data and more, don’t leave your desk without a calendar.
Still getting by without a single calendar? Good for you. At G2Planet, we know there is no single solution to event planning. We’re always interested in hearing more about the ways you manage global events. Make sure you leave your thoughts below.
G2Voice is not just our blog, it’s an on-going conversation for event planners worldwide. Here you will find insights, experiences and best practices gained over our past 15+ years designing personalized technology for the corporate events marketing across the enterprise and beyond.