How to Promote Events and Increase Attendee Engagement with Snapchat (Or not.)

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It’s generally agreed that the moment you turn 35 years of age you are too old for Snapchat. And here you thought 40 was the new 50.

At G2Planet having a HQ in Silicon Valley and an office in ice-cold Minnesota keeps us more centered about these things. If anything, we prefer to exploit every new technology like marauding Vikings — using only what works and jettisoning what doesn’t.  Which brings us back to Snapchat.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

Blog, VLOG or Twitch? How to Keep Your Social Media Menu Full at Your Events.

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No smart event planner wants to be left “off the calendar” when it comes to social media at an event. While it’s easy cover your bases on Facebook, Twitter, LinkedIn and some form of stitched together story (as we covered on previous post about Facebook Stories vs. Snapchat) your core competencies may need a tune-up.

Topics: What Goes on at an Event

“FOMO” Promos. Are You Missing Out on Them at Your Events?

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There’s an acronym going around Silicon Valley these days that simply means “Fear Of Missing Out” or FOMO. It’s how an entire army of social media and tech specialists tap into our insecurities about missing out on the essential things in life. No, you don’t need social media to keep this from happening, but that’s not how your average attendee sees it.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

5 Irresistible Ideas for Increasing Traffic at Your Tradeshow Booth

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If you are fond of visiting State Fairs then you are familiar with the “Carnival Barker.” We are talking about the slightly-tatty person that stands in front of the latest stomach churning attraction and invites you in. Unless they grab you by the collar and yank you into line you probably walk past them.

Unless you see something irresistible.

The same rules apply to your tradeshow booth. It’s not who shouts the loudest in the booth that gets the people into your space, but how your brand looks, feels, acts, shouts and yes, even feeds your potential passers-by.

Topics: Running your Event Marketing Department Industry Observations What Goes on at an Event

Data Driven Enterprise Event Planning & The Ecosystem (Part 2)- What's in Your Stack?

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Many of today’s best managers look at event planning as an “ecosystem” to remain agile. As shows splinter into segmented events and meet-ups morph quickly into “must-attends,” managing the churn requires that a planner pull more than one rabbit out of a single hat.  

While an eco“system” can keep the magic alive what is really required today is a stack.

Topics: Industry Observations

Planetary Ramblings: 7 “Facts” Behind G2Planet's New Look.

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G2Planet has a new look and logo. Because you are likely a creative type, you can also appreciate that the journey to a new look and feel is little like interplanetary travel — or a voyage of discovery. With that mind, here are a few things we learned on our journey:

Topics: G2Planet Culture

Event Marketing & Data-Driven Enterprise Event Planning: First Thoughts

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INTRODUCTION:

The event marketing industry has no shortage of experts to guide purchasing decisions. On a micro-economic level the industry is currently saturated with enough cloud-based vendors and platforms to reduce risks of making “bad” decisions in the near future.

What differentiates an enterprise decision — or multi-event, multi-location — from proprietary, single event or meeting planning is that the future matters. The technology adapted at the enterprise level must remain agile, modular and most of all extensible enough to accommodate a fickle business landscape. It needs to fit seamlessly into your marketing stack, it needs to play easily with marketing automation systems and must not become a boat anchor when the technology tides shift.

Topics: Industry Observations

G2Planet Launches New Site and Brand "Look"

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FOR IMMEDIATE RELEASE:
 

CORTE MADERA, CA, April 6, 2017: Since G2Planet first brought maps to mobile devices almost two decades ago, the company has pioneered the use of data to create produce and track events.  G2Planet’s new website, launched today, captures the innovative spirit of this joyfully disruptive company.  

Topics: From the CEO's Desk

3 Follow Up Must-Do's After Every Ride & Drive Event

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After your ride & drive program wraps up, you can just feel the weight lift off your shoulders. However, before you get too relaxed there is still critical follow up work to be done after the ride & drive  concludes. We have identified 3 post - ride & drive best practices you should follow to help maximize engagement and CRM accuracy. 


Topics: Ebooks

Creating an Ecosystem to Make Event Management “Uneventful”

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Introduction

Imagine this scene at your next event. The floor activity is electric. People are swapping the latest technologies, the registration booth is abuzz and smart cards are being swiped to capture new leads every second. You smile and realize that this is the kind of “productive pandemonium” that only a skilled event planner can appreciate.

Topics: Industry Observations Platform Educational