Rich, behavioral data is the edge that Facebook offers for event analytics. While its data collection practices have been in the news lately, its core functionality remains beyond reproach. And that is a real advantage for event managers who might have been reticent to dive more deeply into Facebook Analytics.
Selling tickets online today is a cinch. While numerous point solutions exist for selling tickets, it is important that they are interoperable with your event planning software, otherwise you're never going to "shoot par" when it comes to hitting targets.
While they are as many point solutions for selling tickets out there as there are events (only a mild overstatement!) here are a few tips to follow when you are sourcing out software to sell tickets online.
Every year, new shiny objects sprout up like spring flowers as the "must-have" tactics for experiential marketing. This year, the industry itself is moving ever closer to a "Single Quiver" approach to deploying a variety of tactics that can be seamlessly linked online and offline.
Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Christy Lamagna, one of the most engaged and passionate industry leaders we have had the pleasure of taking with.
As noted in a previous post here, 29 Top Event Industry Influencers to Follow, the event industry attracts a special breed of people. Success as an event professional requires one to be imaginative yet practical, strategic but also detail-oriented. You have to love being around people, but also comfortable working with data (or at least working with people who work with data—and speaking their language).
Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Adrian Segar, one of the hardest working experts we know.
We have included a link here to some promising new research on how to grow event attendance. This first report from CEIR focuses on planning and goal setting. When you combine these insights with a Data-Driven Enterprise Event Planning platform, you will position yourself at the leading edge of attendee marketing. This is the first in a series of outside reports we find promising.
As the event marketing calendar turns toward spring, it's time to weed out the "tire-kickers" you may have on your email and promotional lists to make way for new opportunities. Here is a short list of tasks to undertake:
If you've been following along with us for a while now, you're familiar with our emphasis on the DEEP model. (If you're new here, it stands for Data Driven Enterprise Event Planning). Millions of data points can come out of every event, which means that it's always critical to ask the question: "what is this data doing for me?"
Some observations from a long-term G2Planet client captured during the 2018 Chicago Auto Show. The Chicago show was also the scene for many experiential firsts, including an interior "snow dusting" created to showcase Nissan SUVs!