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This Year's Biggest Trends in Event Technology. Insights from 9 Expert Women in Event Tech.

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As the universe of event technology continues to expand and event planners expand their use of technology at live gatherings, a number of trends are emerging for the coming year. 

How Do Events Fit in Corporate Marketing? 8 Intriguing Women Share Their Insights.

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Live events are a vital channel for both consumer and B2B marketers. Yet many companies aren't fully capitalizing on their strategic value, according to several experts.

Events are often the single biggest line item in corporate marketing budgets, with most organizations allocating between 20% and 50% of their total marketing spend on events. The events team typically accounts for about 25% of total marketing staff. And nearly two-thirds of companies plan to increase their events budget in the coming year. But while corporate marketing leaders see value in events, many still aren't managing their teams in an optimal way. When asked the question:

The Best Piece of Event Advice. From 7 Phenomenal Women.

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One of the top challenges event professionals face is finding time for continual learning. The events industry is fast-moving and constantly changing, so it's vital event pros keep their knowledge current.

See Your Event Data in a Whole New Light

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We are in the third decade of a modern gold rush to mine corporate data. As multidimensional data analysis (MDA) continues to accelerate, the hunt has intensified to find new “seams” to explore.

"Whackamole" with Event Planning.

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The term "point solution" sounds actionable and positive. In practice, however, it can be the primary cause of a fragmented event marketing program. Hiring multiple agencies to fix unrelated issues can soon disintegrate into a scenario that resembles a really bad game of whackamole

We'd to take a closer look at these pesky stand-alone solutions, how they hinder instead of help the agencies that work on your business of event marketing, and why enterprise-wide technology systems in your event marketing department can overcome the problem. 

 

Content Marketing and Corporate Events: Part Three

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This article originally appeared in Corporate Event News

Content Marketing and Corporate Events: Part Two

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This article originally appeared in Corporate Event News:

Content Marketing and Corporate Events: Part One

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This article originally appeared in Corporate Event News

Want Your Event To Be Memorable? Then Don't Forget These 2 Things.

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By Paul Campbell (edited by G2Blog)

It is often the little things that count the most when making an event memorable. A big budget event with a stellar keynote and The Rolling Stones can still feel a bit underwhelming for attendees if you overlook these two key elements. 

1. Always make your guests feel special.

Make your guests feel welcome and engaged through the decor, content, food, music, and the excitement. For instance, you could greet each guest with personalized swag at registration. Another tactic is to have a photo-booth or picture background where attendees can take pictures or record video to share on social media.

Creating Memorable Corporate Events. 3 Keys.

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Guest post by Paul Campbell.

The Most Important Metrics at Events: Eight Women Share Their Lists

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What metrics are the most important for you to track at events? Not surprisingly, when you ask eight of the smartest, most influential women in event technology that question, you get a fascinating range of answers.

Is Minneapolis Becoming Event-apolis? Our Booming Event Ecosystem.

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A version of this post was originally published on The Minneapolis Egotist.

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