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Why Cost Should NOT be the Deciding Factor in Choosing Event Technology (And What Should be Instead)

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Technology decisions can be vexing for event planners. While there are several event management platforms on the market that cover most of the basic functions, some integration with other tools is inevitable.

The Biggest Trend for Event Planners in 2020: Will Curran Interview, Part 2

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We previously asked Will Curran about his views on the biggest event tech trend for 2020. Here he shares his thoughts on the most noteworthy non-tech trend.

The Biggest Event Tech Trend in 2020: An Interview with Will Curran of Endless Events, Part 1

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Will Curran is known for many things:

Four Critical Event Marketing Conclusions from Four Research Reports

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Event marketing is often the largest single line item in corporate event budgets because of its effectiveness at achieving key marketing objectives and building trust.

Three Big Things Event Planners Say About Planning an Event

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It's only logical that no one knows more about event planning than...professional event planners.

The Surprising Ways Marketers Are Using Event Data (Research)

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While marketing always has and always will rely heavily on creativity, it's also becoming (like every other aspect of business) increasingly data-driven.

The Most Important Things to Do After Your B2B Event

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As their title implies, event planners spend a lot of their time planning for upcoming events: selecting and booking the ideal venue, developing a theme, setting strategic goals, scheduling sessions, booking speakers, etc..

Where Live Events Fit in the Marketing Funnel (Research)

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Event marketing has traditionally been viewed as primarily a top-of-the-funnel marketing channel. Trade shows and exhibitions, particularly, are places to generate leads. And maybe talk to a few active prospects and customers.

The Top 18 Certifications for Event Professionals

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Although event planning is not among the professions that require a license, earning one or more recognized certifications is still important for event professionals.

Eight Essential Insights for Event Pros from the 2019 State of Marketing Report

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Live events remain one of the largest line items in corporate marketing budgets, and most companies plan to maintain or increase spending levels this year.

Live Events Rule as Full-Funnel Engagement Channel [Research]

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Despite the amount of attention focused on digital interaction technologies like social media and chatbots, old-school marketing channels like email and (even older-school) live events still perform best.

How Can You Work More Effectively? 9 Women Experts Lean In.

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