Michelle Bruno is a writer, blogger, and technology journalist. Through her work she develops content and content strategies for technology companies specializing in the live-event industry. She currently writes about technology, design, and strategy for face-to-face meetings at Fork in the Road blog and publishes Event Tech Brief, a weekly newsletter and website on event technology.
Now that we are in the thick of the experiential marketing season, rest assured there will be some unwelcome surprises in store. For a professional like you, that will likely be as little as a bag of popcorn that fails to pop.
Our founder and GEO, Mark Granovsky, talked with podcast host James Dickson about what trends are the most important in enterprise event management software. Their conversation emphasized what kinds of requests organizers are making as to how they want the systems to function, and how you can adapt to meet those demands.
If you want to see how Data-Driven Enterprise Event Planning (DEEP) applies to the real world, just take a closer look at America's favorite pastime. Everything about this spring and summer sport revolves around data. While professional managers have an encyclopedic knowledge of the players and their stats, professional sports teams have almost the same level of granular knowledge about their fans.
Corporate events come in many types and sizes, but all have a few elements in common: online registration, some type of check-in process, and a credential (badge, wristband, or digital) assigned to each attendee.
Information can come in all different shapes and sizes - whether it be podcasts, infographics, or blogs like the one you're reading now. Below, we've highlighted three different resources in three different formats, for you to choose what best works for you.
Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. We are thrilled to kick off this series with Marissa Pick, formerly events marketing manager at BizBash Media and currently global director B2B social media at The CFA Institute.
Two weeks ago, we gave you a look at experiential marketing during Super Bowl VII. This week, we're taking you to Chicago, to the largest Auto Show in North America. If there's one takeaway we have from the Chicago Auto Show, it's that experiential marketing is becoming both more virtual and reality based at the same time - increasing the need for sophisticated data gathering and analysis.
While the LA Auto Show was early last december, we've continued to dive deeper into the experience. From an outside perspective, the flashy cars and lights mask the intricacy of the built experience. From an insider's point of view, we understand that everything that happens can be used as a piece of data - increasing the impact and, therefore, the return on investment.
It's not every year that the Super Bowl takes place in your own backyard and our staff here at G2Blog in Minneapolis will be providing a "street-level" view of the experience. Recently, for example, the local Star Tribune ran a huge page one feature about the experiential marketing profession - putting people like us at the same level (from a news perspective) as the NFL. Have a look: