Can a "Lose | Lose" be the best decision?

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At G2Planet we continually explore advanced technologies for planning. Right now, Artitfical Intelligence (AI) is mostly a buzz word, but in the future it has a lot of potential to help us make better decisions. AI can be programmed to model any kind of outcome (provided you get the logic right), which means it can make decisions based a broader and more precise set of outcomes than people can. Futurist Shelly Palmer gave us a great example of AI's potential using Game Theory, a classic decision making framework for economists. 

Topics: Running your Event Marketing Department

Data Driven Events Captured on New 7-minute Film

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 Corte Madera, CA / October 12, 2017 / PRNewswire / G2Planet debuts an exciting new film on the growing company. Shot “documentary style” in Minneapolis, Orlando and Corte Madera, the 7-minute film takes a “you-are-there” look at the business of data-driven events.  

Data Driven...Schwag Bags? Yep. Here are Five Do's and Don'ts

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G2Blog has a few snack-sized posts designed for you to read in-between planning meetings this fall. Think desserts, not dissertations. This post uses data compiled from a variety of post-event questionaires compiled by clients since 2013. We’ve compiled it into a handy 'Do's and Don'ts' list of gifts that leave attendees feeling 'pleasantly suprised' at the end of an event.

Topics: Industry Observations

How to Start Improving Customer Experience With Data

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Creating a "great customer experience" is something often said in the world of event marketing, without a lot of explanation. For this article we’ll borrow Forrester’s definition: an interaction between customers and a company that is useful (provides value), usable (easy to find and engage with), and enjoyable (people want to use them).

How can event marketers create interactions that meet those three criteria, while also accomplishing their own objectives? There is no simple answer, but there is certainly a right way to approach the problem. Customer experience is cumulative, each interaction like a brush stroke in a painting that captures a company’s brand. It is essential for marketers to develop a process that allows them to evaluate and learn from interactions so their brush strokes become more precise and perfecting their brand over time.

This post outlines a process to evaluate each event and gather insights that can be carried into future events.

E-Mail Promotion for your Event in 5 Easy Steps

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No matter how successful your event has been, there is always next year, or next month to worry about. E-mail promotions for your future event are a great way to keep your event schedule and offerings top of mind with key prospects and ensure attendance.

Topics: Running your Event Marketing Department Industry Observations

Event Planning Insights From the EMMYs

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The Emmys are the “Super Bowl” of events for television. While the typical business event might not feature as many wardrobe malfunctions and political jokes, it’s not all that different behind the scenes. In fact, good event software probably has all the functionality necessary to make the EMMYs run smoothly:

Topics: From the CEO's Desk G2Planet Culture

Why Event Marketing Works and Then Some

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What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher. 67 percent believe events are their most effective content tool.

Topics: Industry Observations

Lessons for Event Marketers from Taylor Swift

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As data-driven marketers, we can appreciate Taylor Swift. While we're told she makes music, her online stats are what speak to us.

Swift is breaking all kinds of records on the verge of her new CD, "Reputation", this Fall. Her video "Look What You Made Me Do" has been streamed 90 million times in the last week alone. Whatever your opinion on her music, she remains a master class in marketing.

So, here are a few tips to "Taylorize" your events this fall.

Topics: Running your Event Marketing Department Industry Observations G2Planet Culture

Harnessing Data to Drive Automotive Events

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Using data to drive automotive events only works when you use it. The more data you use, the better it can work. It's a lot like having star running back on the football field—who performs better the more times he gets the ball. (It's Fall, we're thinking football.)

Topics: From the CEO's Desk

Why Event Marketing Creates the Most Valuable Data

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With continuously improving technologies for processing and analysis, marketing data is only becoming more valuable. And so, we find ourselves in a modern day gold rush, with an ever intensifying desire to find new mines.

This post explores a modern day El Dorado -- the data generated by live events and conferences, which remains largely untapped. (But only after squeezing every last drop out of this gold mining analogy.)

Topics: Running your Event Marketing Department Industry Observations