In 2018, G2Blog will deepen its effort to offer not just “useful content” but original perspectives. That means no posting of re-purposed content or another take on the “Best Trinkets for Trade Shows.” Instead we will we provide fresh perspectives that keep you constantly thinking about events.
Corporate events run the gamut from simple marketing webinars to sponsored conferences and road shows to huge, complex annual events like sales kickoff meetings and global customer conferences.
From all of us at G2Blog, we wish you a great 2018! While you are no doubt making lists and reading lists about the key things to do in the new year, we’ll keep our suggestions down to two.
The event industry attracts a special breed of people. Success in event management and marketing requires a unique blend of creativity and pragmatism. It demands the ability to sweat the details as well as see the big picture. It entails the ability to work with data (or at least to work effectively with those who do) as well as profound understanding that the data is ultimately about people—your guests.
The incredibly hyped Magic Leap has finally, after many years, introduced their first product to the market. Of course, it is not available yet (given the secrecy and typical over-hyped tech start up tricks employed by this company). While we're going to have to see if the wait is worth it, the smart experiential marketer needs to understand the potential of Magic Leap and augmented reality. Magic Leap's claim is that they will reinvent computing and the computer as we know it by offering a virtual operating system. The key to their hyped-up promise is that their technology will provide the first fully workable 3-D computing experience. According to Magic Leap, the computational machine of the future will be a headset instead of a computer.
As a client, what do you look for when you're working with another company?
As the LA Auto Show wraps up, we’ll be spending a few days sorting through all the stories our very own G2P reporters have uncovered. A few highlights include this Virtual Reality booth sponsored by Volkswagen for their I.D. line of electric cars and crossovers. While this VR experience was cool to see in action, it was lightly attended on the opening day of the show.
When event marketing spans the extent of your enterprise, organization and planning are critical to capturing all of the value. Using an enterprise software tool can help:
Our staff is at the LA Auto Show this week. One of the more fascinating aspects of this kind of show is the design "language" that each automotive brand displays. Unlike some events, that can be a hodgpodge of different sized booths, table top displays, kitschy giveaways and more, a world-class event like the LA Auto Show is seamlessly designed from start to finish.
A whitepaper that dives into the ways that companies can unleash the strategic value of events:
At G2Planet we understand that using technology is essential to centralize, simplify, and organize by using data to effectively manage events. This is what platforms like EventCENTRAL, our multi-platform management system, do best. Our goal, is for planners to spend the maximum amount of time crafting the perfect experience, rather than getting held back by the operational details. Our latest effort has been creating a whitepaper that discusses how event planners can utilize events as a pillar of their marketing strategy.
G2Planet offers three platforms to our clients
- EventCENTRAL: to help run your business of event marketing
- EventMAX: single event production
- EventAUTO: tailored to the automotive industry
These platforms serve to support you by providing the tools you need to maximize your event returns. Every data point is captured for your future use, allowing you to boost the impact of your events.
Talk about contrarian thinking... Believe it or not, there is a trend in the promotion business today towards "brutalist" web design. This is the simple, ugly HTML aesthetic that continues to drive the “User Experience” of sites like Craigslist, Drudge Report, and to some extent, even Google itself.