This is an interesting twist on the interview backdrop. The Wally Smart Wall, developed in Israel, is a solution that can replace the undynamic gray backdrops that are often used to carry out on-camera interviews. According to the company, their wall now enables sponsors to communicate directly with their target market through video content and dedicated interactive messages.
Comprised of a row of screens situated within the exact frame of the ongoing interview, Wally can carry out what they call "active marketing" with any crowd. Or, in essence, pack a lot more messaging into the frame of your interview--which is particularly helpful if your subject is a little short on charisma.