Your event is your stage. It's time to direct the ultimate experience.

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The 3 Cs of Content

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The 3 Cs of content are easy to agree with, but can be much more difficult to execute. That is because anyone who can write today can go find a list to follow or regurgitate someone else's stuff. At the bottom line, quality content should be relevant, useful and ultimately differentiating for your brand. In other words, great content creates the "aha" moment. The key to creating quality content is to follow these 3 Cs: 

Four Ways to Capture Valuable Data at Corporate Events

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Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.

IBM Watson Says "Improve Your Holiday Emails"

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We've been publishing insights from IBM Watson on what makes digital marketing more effective--from a qualitative standpoint. This week we focus on the first insight from their 2018 Digital Marketing Benchmark Report. 

The Events Expert Interview Series #14: Serena Holmes

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Serena Holmes, the President and CEO of Tigris Events - who's showing us the incredible power of women in the workplace!

1) Can you tell us a little bit about how you decided to join Tigris Events back in 2004, and how it's grown over the years? What types of clients do you normally serve? And what does a typical day look like for you now?

I came on  board at Tigris part-time literally two months after it was created, which led to management, partnership, and then eventually full ownership four years later.

We were very fortunate to land some very big clients early on like Rogers Communications, CHIN Radio, Motorola, and others. Over the past 4-5 years particularly, we have had tremendous growth, largely stemming from our SEO efforts. We have more than quadrupled in size since 2013.

These days, we serve a wide range of clients with event staffing, event planning and experiential marketing services. These are approximately 50% agencies such as advertising, marketing, media, PR and even event planning companies; and 50% direct to brands. The latter largely include food/beverage, consumer packaged goods, media, and technology companies, as well as others.

A typical day for me includes checking in with my team, going over quotes that have been sent out, producing proposals and event services agreements for new events, and ensuring my team is on track. I have an account director who supports some of this while I am busy in the office and on the road. Every week is a bit different!

The Events Expert Interview Series #13: Rachel Wimberly

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Rachel Wimberly, the powerhouse president of Tarsus Media.

IBM Watson Says "Know Where Customers Open Your Emails"

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We've been publishing insights from IBM Watson on what makes digital marketing more effective--from a qualitative standpoint. This week we focus on the first insight from their 2018 Digital Marketing Benchmark Report.

For a deeper dive into email best practices, check out our new whitepaper:

Events, Email and Beyond

Why you should listen up about "listening in."

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The practice of analyzing conversations that get the most attention on your site--and then building new online content and conversations around them is hot. The popular platform Sprout Social puts their popularity in perspective: 

The Events Expert Interview Series #12: Adam Parry

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Adam Parry, the Director and Co-founder of Event Industry News - an online magazine for the events industry that reaches over 65,000 event professionals around the world every month. 

IBM Watson Says "Switch from CTR to CTOR"

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We've been publishing insights from IBM Watson on what makes digital marketing more effective--from a qualitative standpoint. This week we focus on the first insight from their 2018 Digital Marketing Benchmark Report. 

The Events Expert Interview Series #11: Annette Naif

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We've been interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. This week we sat down with Annette Naif,  of Naif Productionsa strategic event planning, design and production firm based in New York City. Pulling together her years in motion picture, television production and corporate event development, Annette has seen how hitting just the right creative “note” can spark conversation, build relationships and create brand loyalty beyond measure.

Experience on the Big Stage. Plan for It.

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Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. Here is a way to stay ahead of the curve. 

11 More of the Best Event Industry Blogs to Follow

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Searching through blogs for event marketing advice and inspiration? Our whitepaper includes a wealth of information as well as a free experiential planner. If you want to save time, it encapsulates the "best of the best" insights from all these industry blogs. Essential reading to download. 

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