Over the course of the next several months, we'll be interviewing some of the smartest, most interesting event professionals around--sharing their insights, advice, and unique experiences. We are thrilled to kick off this series with Marissa Pick, formerly events marketing manager at BizBash Media and currently global director B2B social media at The CFA Institute.
Two weeks ago, we gave you a look at experiential marketing during Super Bowl VII. This week, we're taking you to Chicago, to the largest Auto Show in North America. If there's one takeaway we have from the Chicago Auto Show, it's that experiential marketing is becoming both more virtual and reality based at the same time - increasing the need for sophisticated data gathering and analysis.
While the LA Auto Show was early last december, we've continued to dive deeper into the experience. From an outside perspective, the flashy cars and lights mask the intricacy of the built experience. From an insider's point of view, we understand that everything that happens can be used as a piece of data - increasing the impact and, therefore, the return on investment.
It's not every year that the Super Bowl takes place in your own backyard and our staff here at G2Blog in Minneapolis will be providing a "street-level" view of the experience. Recently, for example, the local Star Tribune ran a huge page one feature about the experiential marketing profession - putting people like us at the same level (from a news perspective) as the NFL. Have a look:
As a G2Blog reader you know that having a blog on your event site is essential to building pre-event buzz. It is also critical for gaining and maintaining interest in your marketing agency. What you may not know (unless you live and breathe blogging) is how Google's newest algorithm for page ranking works.
Corporate events have been a vital marketing channel, particularly for B2B enterprises, for decades now. Live events, including conferences and trade shows, remain one of the top lead generation sources for B2B marketers.
In 2018, G2Blog will deepen its effort to offer not just “useful content” but original perspectives. That means no posting of re-purposed content or another take on the “Best Trinkets for Trade Shows.” Instead we will we provide fresh perspectives that keep you constantly thinking about events.
Corporate events run the gamut from simple marketing webinars to sponsored conferences and road shows to huge, complex annual events like sales kickoff meetings and global customer conferences.
From all of us at G2Blog, we wish you a great 2018! While you are no doubt making lists and reading lists about the key things to do in the new year, we’ll keep our suggestions down to two.
The event industry attracts a special breed of people. Success in event management and marketing requires a unique blend of creativity and pragmatism. It demands the ability to sweat the details as well as see the big picture. It entails the ability to work with data (or at least to work effectively with those who do) as well as profound understanding that the data is ultimately about people—your guests.
The incredibly hyped Magic Leap has finally, after many years, introduced their first product to the market. Of course, it is not available yet (given the secrecy and typical over-hyped tech start up tricks employed by this company). While we're going to have to see if the wait is worth it, the smart experiential marketer needs to understand the potential of Magic Leap and augmented reality. Magic Leap's claim is that they will reinvent computing and the computer as we know it by offering a virtual operating system. The key to their hyped-up promise is that their technology will provide the first fully workable 3-D computing experience. According to Magic Leap, the computational machine of the future will be a headset instead of a computer.
As a client, what do you look for when you're working with another company?