For the driven enterprise. EventAUTO.

Event City

The best-in-class platform for automotive event planning, measurement and marketing.


Ride & Drive


Event Website
Promotional Website

Pre-register and promote your event with a custom, responsive website. Expedite attendee registration by capturing data before the event starts.

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Guest Check-in

Process registrants with hosted or self-serve check-in using iOS or Android devices provided by us.

Drivers License
License Scanning

Verify that particpants can legally drive your vehicles with drivers license scanning and load verification data into wristband or badge credentials.

Breathalyze
Breathalyzer Tests

Maintain records of breathalyzer testing for each participant to certify legal compliance and prevent liability.

Wristband
Wristband Credentials

Tie experiential activity and lead profiles to individual participants with RFID and QR code enabled badges and wristbands.

Exit Survey
Exit Surveys

Gauge consumer satisfaction and measure consumer preferences by distributing surveys to participants.

Email Follow Up
Thank You Emails

Deliver follow up communication to participants with real-time, personalized and automated emails. Deliver attendee photos and videos captured at your event with easy social sharing for further amplification of your brand.<

Lift Reports
Lift Reports

Measure the impact of your Ride & Drive with a tool to collect guests responses to any question before and after the event.

Performance
Performance Reports

Measure the impact of each element of your event with a comprehensive suite of analytics.

Auto Shows & Sponsorship Events


Data Transfer
Data Transfer

Recieve real-time data, with the capability to integrate seamlessly with your CRM stack.

Wireless Uploading
Wireless Uploading

Available for any event, including auto shows, Ride & Drives, sponsorships, lifestyle events, experiential activations and more.

Collection
Data Capture

Collect data on participant interactions with your staff or latently with devices set up around your event.

Personalize
Dealerization

Assign new leads to dealers for follow-up automatically by matching zipcodes for dealers and guests.

Follow Up
Thank You Emails

Deliver follow up communication to participants with real-time, personalized and automated emails. Deliver attendee photos and videos captured at your event with easy social sharing for further amplification of your brand.

Performance Reporting
Performance Reports

Measure the impact of each element of your event with a comprehensive suite of analytics.

Experiential Technology


Photo
Photo Capture

Crowdsource shareable pictures by giving guests access to photo-booths or in-vehicle cameras.

Video Capture
Video Capture

Capture shareable video content throughout events, to amplify the impact of your marketing with social media.

Gamification
Gamification

Keep guests entertained with games such as trivia, sweepstakes, races, and quizzes hosted on tablets or mobile phones.

Share
Social Media

Integrate popular social channels with any experiential tech for easy sharing and brand amplification.

Data capture
Data Capture

Collect data on particpant interactions with your staff or latently with devices set up around your event.

Data Events
Performance Reports

Measure the impact of each element of your event with a comprehensive suite of analytics.

Strategy & Planning


Event Requests
Event Requests

Recieve all incoming event requests from business units, partners and vendors in a single place to simplify the decision making and approval process.

Central Calendar
Central Calendar

Maintain your event schedule and coordinate your ecosystem of vendors and partners on a single, easily searchable, collaborative calendar.

Agency Coordination
Agency Coordination

Grant agency partners access relevant event resources while limiting their access to anything outside their scope.

Comparison
Agency Evaluation

See side by side performance comparisons of different agency partners, event types, and activations to gain insight into where your money is best spent.

Filtering
Filtering

Apply filters such as event type, participation activities and vendors, to see the types of events you plan to activate.

Command Center todo


Reports
Reports

Utilize standard high-level reports to quickly gauge an event's progress and effectiveness.

Dashboards
Dashboards

Combine a visual display with each standard report automatically for even more readability.

Data Transfer
Data Integration

Deliver more value to your enterprise by integrating your event data with the rest of your marketing stack using our flexible API.

Management Reporting
Management Reporting

Share digestable performance reports with management to help them evaluate whether an event is successful and prove ROI on your activities.