Meet with data. Make more happen.
Make the most of every single event.
Event City

Our team builds technology in collaboration with our clients across the enterprise.

Our Stats


G2Planet's Client Retention for Multiple Engagements.


Average Years Employees Spend at G2Planet.

Tech Support

Technical Support Calls Over Last 5,000 Events.


Downtime for Our Platforms Across All Events.

Our Story

Born to Simplify

G2Planet developed out of a desire to help event planners do their best work. We've spent close to two decades building software to organize the operational details underlying events. Doing so has enabled our clients to spend time that would otherwise be used putting out operational fires to instead design better experiences. Our efforts have ultimately resulted in three software platforms: EventMAX for single events, EventCENTRAL to track multiple events, and EventAUTO for automotive events.

Collaborating to Grow

One of our proudest accomplishments is remaining financially independent. Rather than taking venture funding, we've grown through tireless listening We develop our platforms by collaborating with our clients to identify real problems, and then build features to solve them. Our approach minimizes waste for us and our software by backing each feature with a tangible use case. Recently, this attitude has led us to build a robust system for collecting event data, in response to our clients' desire to objectively measure event success.

Our Leadership

Mark Granovsky

Chief Executive Officer

Mark is a trailblazer in event management and measurement. Data-Driven Enterprise Event Planning originated with G2Planet and today remains the source for DEEP insights and technologies.

Over his career, he has initiated and managed customer and partner relationships with some of the most prestigious companies in the world, including Intel, Cisco, Microsoft, Oracle, HP, Federal Express and auto manufacturers Toyota, Honda, Nissan, Subaru and Mitsubishi.

Darrell Smith
Darrell Smith

Chief Technology Officer

Darrell is the technology architect behind the DEEP platforms pioneered by G2Planet and a noted expert in the field. He is also a world-class swimmer, placing 5th at the World Championships in his class.

Darrell has over 35 ears’ experience in the software industry. Darrell has focused on providing software and hardware technology solutions for conferences and events since 1998. First as Vice President of Advanced Technology at Lawson Software. Then as founder and President of TegraMax. Finally as the primary architect and CTO at G2Planet, since 2003 when G2Planet acquired TegraMax.