Mitsubishi wanted to improve the process of capturing personal data from show attendees and quickly respond to their requests for dealer contact by alerting the appropriate dealer of the opportunity. After a thorough RFP process, Mitsubishi selected G2Planet to provide an HP iPaq application and back-end reporting system.

Requests for vehicle information or dealer contact no longer passes manually through MMNA’s corporate offices. Instead, they are sent electronically with urgency and security. With the solution in place, MMNA has implemented a web-based dealer notification system allowing near immediate dealer awareness of new sales opportunities.

Michelle Macrae, Manager, Event Marketing Mitsubishi North America shares that “G2 Planet's lead capture system has helped us cut through the clutter of unqualified leads obtained through sweepstakes and other in-booth gimmicks. Now our dealers and marketing team can focus on customers who are truly interested in our products.”