Lexus Achieves Ten-Fold Increase in Qualified Leads

Utilizing a G2Planet lead capture solution, Lexus is changing the way they capture sales, as well as improving their follow-up at auto shows and lifestyle events. Instead of booth visitors completing a reply card that requests a vehicle brochure, Lexus is responding to sales leads immediately and with a sense of urgency heretofore unseen.  In doing so, Lexus is also gathering more buyer information to assist its dealers in servicing their customers.

Throughout the Lexus booths, staff  members are positioned with Wi-Fi enabled Apple iPod Touch devices.  If a booth visitor is interested in receiving more information or taking a test drive, the product specialist can enter their information and insure a secure data transmission to Lexus with specific real-time requests. The system also includes a robust back-end reporting system.
Andrea Lim, a Lexus Events Marketing Manager, reports that “G2Planet allowed us to enable existing resources to perform Lead Capture at our events resulting in a ten-fold increase in qualified leads.”