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Customers Case Studies
Lexus Mitsubishi Citrix BMC Software
event badge production|RFID lead retrieval|RFID name badge|g2planet customer citrix

Citrix Improves Attendee Experience & Gains Insight into Customers

Citrix needed help gaining deeper insights into the profiles of their customers on site at their annual Synergy Conference while improving overall attendee experience. They also wanted to offer sponsors and exhibitors more value for their investments in the event.

G2Planet’s innovative RFID-based technology solutions allowed Citrix to more effectively direct and track attendee behaviors. At their personalized MyEvent microsites attendees planned their schedules, networked with fellow attendees, and provided survey feedback.  As a result, attendees had a more efficient and personalized event experience with increased networking opportunities and easy to use access to information. Citrix was able to stay more connected and have real-time event data at their fingertips. The RFID name badge scanning as well as lead tracking and reporting helped to deliver more value to sponsors and exhibitors.

According to Marsha Maxwell, Corporate Events Manager, Citrix Systems,"with the implementation of G2Planet’s RFID technology tied in with the MyEvent microsite, Citrix was able to provide Synergy attendees the ability to manage their time effectively so they were able to successfully meet their event attendance goals and walk away with a positive experience. We are proud of our partnership with G2Planet and recognize the value they bring to our events.”

G2Planet Helps Cisco
loyalty and rewards program|loyalty platform|employee reward program"Cisco uses G2Planet to help us better connect with our customers, improve operational efficiencies, and innovate with new programs."
- Mary O'Neill
Manager, Corporate Tradeshows - Cisco Systems
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Enhanced Customer Relations

Utilizing our enterprise software and precise data collection, you already know a great deal about your customers, providing you with the opportunity to reward your customers with benefits they will appreciate and put to good use with Loyalty and Rewards programs.

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lead retrieval systems|event lead capture|trade show lead system
iPod Touch Lead Capture
The iPod Touch is a cost effective way to add style to any booth. Gather all your leads electronically then see how they perform using your personalized Lead Management System.
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