Citrix Improves Attendee Experience & Gains Insight into Customers

Citrix needed help gaining deeper insights into the profiles of their customers on site at their annual Synergy Conference while improving overall attendee experience. They also wanted to offer sponsors and exhibitors more value for their investments in the event.

G2Planet’s innovative RFID-based technology solutions allowed Citrix to more effectively direct and track attendee behaviors. At their personalized MyEvent microsites attendees planned their schedules, networked with fellow attendees, and provided survey feedback.  As a result, attendees had a more efficient and personalized event experience with increased networking opportunities and easy to use access to information. Citrix was able to stay more connected and have real-time event data at their fingertips. The RFID name badge scanning as well as lead tracking and reporting helped to deliver more value to sponsors and exhibitors.

According to Marsha Maxwell, Corporate Events Manager, Citrix Systems,"with the implementation of G2Planet’s RFID technology tied in with the MyEvent microsite, Citrix was able to provide Synergy attendees the ability to manage their time effectively so they were able to successfully meet their event attendance goals and walk away with a positive experience. We are proud of our partnership with G2Planet and recognize the value they bring to our events.”